Global Fashion Brand VERO MODA Achieves 18X ROI from Netcore Cloud’s Customer Engagement and AI-led Personalization Suite

Challenges:

• Product discovery challenge: With over thousands of products of various styles in the product catalogue, showing accurate product recommendations was a challenge
• Low customer engagement on website: Low user engagement on the website caused customers to leave the website without making a purchase, resulting in lower conversion rates.
• Lack of personalization: Unavailability of an AI-powered product recommendation engine made it difficult to curate personalized experiences for each user.
• Low conversion rate: Absence of relevant personalized recommendations negatively impacted the conversion rate.

Netcore Cloud’s strategy:

Netcore’s AI-led Customer Engagement and Personalization solution helped ‘Vero Moda’ by:

• Ramping up customer engagement across multiple channels: Automated campaigns triggered to engage with the right customer at the right time across touchpoints like – Website, Emails, Web Messages, and Web Push Notifications
• Deployment of our AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought
• Designing and deploying personalized widgets: AI-led personalized product recommendation widgets were deployed across the customer journey