Fahasa, Vietnam’s Largest Bookstore, Achieves a 20X ROI with Netcore’s Omnichannel Marketing Automation Platform, powered by our AI Engine- Raman

Challenges

• Lack of an omnichannel engagement platform for Fahasa to scale its engagement with customers across channels
• Inability to send contextual, personalized, and targeted messages to the right customers due to the lack of a dynamic segmentation solution
• Customers visiting websites would often drop off due to lack of relevant offers. Led to a high bounce rate

Netcore Smartech Strategy

Netcore’s Omnichannel Marketing Automation Suite (powered by Raman) is helping Fahasa increase customer engagement and retention by:

• 1:1 Product Recommendations: Using customer behavior across their website & app and past transaction history, we were able to create predictive customer segments to deliver relevant product recommendations
• Increased website and mobile app engagement: Showcased latest offers through on-site engagement and in-app messages to reduce the bounce rate among visitors
• Deployed exit intent pop-ups to ensure customers stayed back and purchased more
• Created Time-based strategic engagement campaigns through Flash Sales
• App Notifications, web notifications and emails: Communicate relevant offers and customer lifecycle-based engagement across channels