How Experian India achieved 93% growth in credit report downloads by focusing on credit education for millions of users

How Experian India achieved 93% growth in credit report downloads by focusing on credit education for millions of users

Key Results
Increase in credit report downloads
Uplift in AMP emails engagement
(compared to non-AMP emails)
Uplift in open rates due to STO
(compared to non-predictable base)


Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – they empower people to manage their data with confidence. They help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to identify and prevent frauds.

Experian has 22,000 people operating across 32 countries and every day they’re investing in new technologies, talented people, and innovation to help all their clients maximize every opportunity.


Industry: Financial Services

Location: India

Category: Email, AI Raman Engine

Solution used: Netcore’s AI-powered Send Time Optimization, AMP Email


One of Experian’s core objectives is to provide comprehensive credit education to empower individuals with financial knowledge and responsible credit management skills. They use email as the primary channel, and needed to improve the domain reputation. Experian also wanted to innovate on the email content and optimize send times for better user engagement, apart from exploring push channels like WhatsApp to extend their outreach.

  • Increase the credit report downloads
  • Improve the email domain reputation
  • Reach out to a broader range of audience



  • Precise Targeting
  • Experian increased their customer delight by following Netcore’s recommendation to improve factors that influence the success of email campaigns.  The key considerations included audience segmentation, frequency, and consistent monitoring to measure and improve the outcomes.

  • Smart tools and innovation
  • Netcore suggested Experian leverage AI-led send time optimization and interactive AMP email campaigns. The two-pronged strategy ensured that Experian’s users received exciting emails at a time when they were most likely to open and engage with them.

  • Refreshed content and theme
  • Experian imparted educational content to users and provided them with free credit reports via email campaigns and WhatsApp to create awareness and better control their credit portfolio. Varied content themes — Static, Comic Strips, GIFs, Infographics, and AMP — along with unique subject lines (using open AI), keywords, and emoticons built a strong user connection.


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