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Sercanto is an Italy-based vertical search engine focusing on job ads from more than 30 countries. They have a vast and dynamic inventory of unduplicated job openings curated from the top job sites, job agencies, and corporations across the world.
Industry: Job Portal
Location: Italy
Category: Email Deliverability, Email Strategy Consultancy, Sender reputation
Solution used: Netcore Email API
Challenges:
Low inbox placement rate
Sercanto needed to drive up the Gmail inbox placement rates of their emails, which were hovering around 79%. As much as 95% of Sercanto’s user base had Gmail as the primary email, and most were unreachable due to related spam problems in previous years.
The primary challenges were:
Solutions:
Netcore Cloud guided Sercanto to implement best practices in email delivery and deliverability to improve the inbox placement rate. Sercanto could also deliver their emails in the fastest possible time with Netcore’s globally distributed email servers closest to the email recipients across geographies.
Netcore’s Email API
Netcore set up a robust SMTP relay backed by state-of-the-art infrastructure to manage email sending. Precise warming of IP and staggering of delivery resulted in improved sender reputation and boosted inbox placement.
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