Sercanto increases its inbox placement rate to 90% and drives up revenue by 10% with the Netcore Cloud email API

Sercanto increases its inbox placement rate to 90% and drives up revenue by 10% with the Netcore Cloud email API

Key Results
90%
Inbox placement rate
33%
Increase in Overall open rate
10%
Increase in Revenue

Company:

Sercanto is an Italy-based vertical search engine focusing on job ads from more than 30 countries. They have a vast and dynamic inventory of unduplicated job openings curated from the top job sites, job agencies, and corporations across the world.

Industry: Job Portal

Location: Italy

Category: Email Deliverability, Email Strategy Consultancy, Sender reputation

Solution used: Netcore Email API

Challenges:

Low inbox placement rate

Sercanto needed to drive up the Gmail inbox placement rates of their emails, which were hovering around 79%. As much as 95% of Sercanto’s user base had Gmail as the primary email, and most were unreachable due to related spam problems in previous years. 

 The primary challenges were:

  • Increase the inbox placement rate
  • Increase user engagement 

Solutions:

Netcore Cloud guided Sercanto to implement best practices in email delivery and deliverability to improve the inbox placement rate. Sercanto could also deliver their emails in the fastest possible time with Netcore’s globally distributed email servers closest to the email recipients across geographies.

Netcore’s Email API

Netcore set up a robust SMTP relay backed by state-of-the-art infrastructure to manage email sending. Precise warming of IP and staggering of delivery resulted in improved sender reputation and boosted inbox placement.

 

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