Netcore helps Fidelity Bank scale up emailing by 186%, increase deliverability to 96%, and reduce spam to 0.003%

Company:

Fidelity Bank began operations in 1988 and became one of Nigeria’s top 10 full-fledged commercial banks. Following a robust retail and digital banking drive, Fidelity Bank was ranked the 4th best bank in Nigeria in the retail market segment in the banking industry by KPMG.

Industry: Banking

Location: Nigeria

Category: Netcore’s email solution

Solution used: Email API

Challenges

Fidelity Bank processes millions of transactions daily via their multiple platforms (USSD, POS, Apps, internet banking, etc.). They were using an internal SMTP setup for their transactional emails and experiencing issues such as:

SMTP servers downtime causing delivery queues and ‘failed to deliver’ instances.
Browser-server latency leading to an average email delivery time of almost three days.
Due to their size, end-of-month account statements taking up to three days to deliver.
Lack of delivery tracking, which meant IDs of bounced emails could not be ascertained; continued emailing to such IDs resulted in higher bounce rates.
Limited information on unsubscribers reducing visibility for corrective measures.

Client’s primary expectations

Shorter delivery time for transactional emails
Maximum reduction in server downtime
Higher deliverability and lower spam rate
Total visibility with actionable metrics

Solution

Email API

Fidelity Bank improved the deliverability and speed of their transactional emails by adopting a strategic overhaul as suggested and managed by Netcore:

Set up a middleware infrastructure to pull up the transactional data quickly.
Use proprietary warm-up techniques to improve domain reputation/deliverability.
Reduce the number of (a) emails going into spam and (b) user unsubscribes.
Provide 24×7 tech support for smooth email delivery and issue resolutions.

“We have a great relationship with Netcore that goes back five years. Prior to Netcore, we faced issues with the delivery of transactional alert and promotional alert emails. Now, all those are things of the past. We have the benefit of Netcore’s 24/7 support. The Netcore Platform has helped Fidelity Bank to a tremendous extent. Thanks to them, our customers get their emails consistently in their inboxes and in the fastest time.”

Eze Chinomnso, Head, System Administration, Messaging and Collaboration

Netcore helps Fidelity Bank scale up emailing by 186%, increase deliverability to 96%, and reduce spam to 0.003%

Challenges

Solution

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