Customer data platform
Equitas was looking at ways to uplift it’s current customer engagement and was on the lookout for data-driven solutions to power its email marketing program.
Netcore’s team delved deep into the brand’s existing campaign data and identified that all active users have their own preferred time when they engage with the email campaigns sent to them.
However, manually setting up multiple segments based on their preferred time & scheduling campaigns was tedious, time-consuming, and non-sustainable.
Netcore Cloud’s AI engine – Raman analyzed customer’s historical interaction and behavior patterns and helped the brand streamline the scheduling and targeting of email campaigns to customers based on their “most preferred time”.