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Equitas Small Finance Bank

Netcore’s AI-Engine Raman helps Equitas Small Finance Bank in increasing email engagement by 130%

Key results
32%
Lift in Open Rate
130%
Lift in Click Rate
81%
Lift in Click to Open Rate
Company:
Equitas Small Finance Bank is a new age small finance bank that is  working towards changing the very way banking is imagined, delivered and experienced.
Industry:
Financial Services
Location:
India
Category:
Customer Engagement
Solution used:
Netcore Customer Engagement

Challenge

Equitas was looking at ways to uplift it’s current customer engagement and was on the lookout for data-driven solutions to power its email marketing program.

Netcore’s strategy

 

Netcore’s team delved deep into the brand’s existing campaign data and identified that all active users have their own preferred time when they engage with the email campaigns sent to them.

However, manually setting up multiple segments based on their preferred time & scheduling campaigns was tedious, time-consuming, and non-sustainable.

Netcore Cloud’s AI engine – Raman analyzed customer’s historical interaction and behavior patterns and helped the brand streamline the scheduling and targeting of email campaigns to customers based on  their “most preferred time”.

 

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