Netcore helps a Nigerian multinational bank scale up its email user base by 600%, increase deliverability by 100%, and reduce spam rate by 99.99%

Netcore helps a Nigerian multinational bank scale up its email user base by 600%, increase deliverability by 100%, and reduce spam rate by 99.99%

Key Results
600%
Uplift in email user base
100%
Increase in deliverability rate
99.99% decrease
Decrease in spam rate

Company:  

The client is a popular Nigerian multinational commercial bank licensed by the Central Bank of Nigeria, the national banking regulator. Headquartered in Lagos, Nigeria, it was established as a corporate bank and expanded into personal and business banking in 2012.

Industry: Banking

Location: Nigeria

Category: Email, AI Raman engine

Solution used: Netcore’s AI-powered email delivery

Challenges: 

The bank needed to reach a varied profile of customers with their products and services and to monitor the real-time activities performed by users on each campaign they sent. They also wanted reports with live statistics and actionable insights to adjust/enhance their email campaigns for better deliverability and engagement.

Primary challenges

  • Inability of the infrastructure to send bulk emails 
  • Slow delivery speed and low deliverability of emails
  • Network issues/frequent downtime of email server
  • Emails sent only from the office; restricted send times 
  • Lack of features to help optimize email engagement
  • Absence of detailed reports and analysis in real-time 

 

Solution:

Netcore helped the bank configure and implement the right DNS settings and handheld them in boosting their domain reputation, delivery rate, and open rate. Netcore also gave the bank an AI-powered platform where they could easily generate detailed and live analytical reports for all email campaigns. 

  • Netcore’s omnichannel marketing automation suite (powered by AI Raman) helped the bank increase customer engagement and retention.
  • The bank developed the capability to send personalized email campaigns to bulk users, view analytics, and download activity reports on the Netcore panel.
  • Netcore’s use of AI features like segmentation, STO, SLO, and A/B testing improved the bank’s email campaign engagement scores. 
  • The bank also followed Netcore’s strategies to implement the best email practices for the overall enhancement of their email campaigns.
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