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The client is a popular Nigerian multinational commercial bank licensed by the Central Bank of Nigeria, the national banking regulator. Headquartered in Lagos, Nigeria, it was established as a corporate bank and expanded into personal and business banking in 2012.
Industry: Banking
Location: Nigeria
Category: Email, AI Raman engine
Solution used: Netcore’s AI-powered email delivery
The bank needed to reach a varied profile of customers with their products and services and to monitor the real-time activities performed by users on each campaign they sent. They also wanted reports with live statistics and actionable insights to adjust/enhance their email campaigns for better deliverability and engagement.
Primary challenges
Netcore helped the bank configure and implement the right DNS settings and handheld them in boosting their domain reputation, delivery rate, and open rate. Netcore also gave the bank an AI-powered platform where they could easily generate detailed and live analytical reports for all email campaigns.
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