airasia rewards achieves outstanding user engagement by leveraging Netcore Cloud’s Email Automation

airasia rewards achieves outstanding user engagement by leveraging Netcore Cloud's Email Automation

Key Results
Uplift in open rate
Uplift in monthly active users


airasia rewards began as an airline loyalty program for airasia and have since grown into a comprehensive lifestyle rewards platform that goes beyond flights, presenting a new, holistic way of rewarding its loyal members. With a diverse range of partners across lifestyle, travel, and financial services, airasia rewards are now one of the biggest points platforms across the ASEAN and beyond.

Industry: Aviation industry

Location: Malaysia

Category: Send Time Optimization

Solution used: Netcore’s AI-powered email delivery


airasia rewards has a huge member base across which they wanted to maintain continuous communication at every touchpoint and ensure that the members stayed active.  Their subscriber messaging needed to be in real-time, personalized, and delivered at scale with speed. 

Primary challenges:

  • To increase open rates
  • To increase click rates


Netcore Cloud consulted airasia rewards and helped them adopt proven, best-practice solutions to enhance their email campaign engagement with customers. These campaigns were driven with customer journeys and STO.

Journey builder

airasia rewards created journeys with the Netcore Cloud AI-driven Email Marketing platform using customer attribute data. They set up event triggers to cater to different user journeys, resulting in increased platform engagement. The automated journeys helped reduce the number of manual jobs and turned the campaign around faster. Thus, airasia rewards could send personalized emails at a scale that led to higher conversions.

A/B testing and split testing

airasia rewards also made use of the Netcore Cloud A/B Testing and Split Testing tools to run numerous tests to deduce what would work best to scale up their campaigns. Dropping strategies that weren’t working and enhancing the ones that did, allowed them to target their members with precision.

Send time optimization

To top it all, airasia rewards leveraged the power of the Netcore Cloud AI Engine to deliver emails to users at the time when they were most likely to engage with them. Targeting members via send time optimization helped boost the open rates.

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