Africa’s Leading Bank Ensures Delivery of Transactional Emails within 2 Seconds & Improves Throughput Speed by 900X

Challenge

• Latency – Their average email delivery time was about 30 minutes
• Lack of visibility – Limited access to information about which users unsubscribed, increased their abuse rate
• Higher bounce rate – With no email delivery tracking, they could not identify emails that bounced and continued to send emails to all users
• Poor domain reputation as a result of the previous 2 points
• Delayed account statements – End of month account statements took up to 7 days to deliver to all customers

Netcore’s Strategy

Our team of email experts spent time with the stakeholders of the bank to understand their requirements. Here’s the summary:

• The stakeholders expected shorter delivery times for transactional email
• They required complete visibility into every email that was sent out from their bank and get tracking metrics for the same.

We made notes of all of their existing issues, and expectations from our email service. We provided value by setting up a middleware infrastructure to pull up transactional data quickly. We then started with our proprietary warmup techniques to improve the domain reputation to ensure higher deliverability and reduce spam/abuse complaints.