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Netcore helped Bank Danamon hit 14% CTR through Email marketing automation

Key results
14%
CTR through email marketing automation
12x
Higher CTR compared to top BFSI companies in Indonesia
59%
Open Rates through email marketing automation
3.5x
Higher Open Rates compared to top BFSI companies in Indonesia
Overview:
This case study of one of the leading banks in Indonesia, established in 1956, deals with lead generation challenges. Being the 1st bank to have launched online registration through apps and aiming to expand its digital banking ecosystem, targeting a highly segmented audience was essential.
Industry:
Finance
Location:
Indonesia
Category:
Email marketing automation
Solution Used:
Netcore Email

Challenges

  • Below expectation lead generation for product offerings available on the website
  • Lack of a marketing automation strategy to retarget website visitors who have shown interest in product offerings
  • High manual involvement while creating reminder campaigns for those customers that may have missed out on email communication

Netcore’s Strategy

Our AI-powered cross-channel marketing automation suite :

  • Analyzed and identified the various use case-driven email campaigns that could be automated for maximum engagement and conversions
  • Leveraged the expertise of the Customer Success team to optimize automated email campaigns further
  • Reduced manual intervention and increase marketing ROI through emails due to more accurate and early deployment
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