They were facing email deliverability issues due to the block-listing of their domain (sending marketing emails) in Spamhaus. We know that when your sending domain or IP gets listed in any of the blocklists, it can be a complete show stopper for your email activity.
Emails sent from a blocked domain or IP is either rejected by the recipient servers or put in the spam folder by the ISPs. The brand, in this case, study, was going through a similar fate.
Our deliverability team helped the brand to repair their email deliverability up to a remarkable extent. There was an additional improvement in campaign performance with engagement metrics due to our expert consulting.
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