Segmented Approach:
- We began by identifying all the user segments who were active and engaging with their email campaigns, applications, and their website.
- Next, we looked at the most recent buyers and those who purchased frequently
- And finally, we started batch-wise targeting to highly engaged users, and then to users with lower engagement to ensure the domain reputation does not suffer
Campaign Calendarization:
- They also needed to maintain consistency to keep their domain reputation high. Our consulting team suggested some amazing campaign ideas that would suit their users like a list of daily top-selling products, the special day offers and campaigns, and DIY related ideas for their users
- We also suggested a good text:image ratio in their email templates to help them improve email deliverability
- Implemented some great personalization ideas like using customer names in the subject line and crafting personalized email copies tailored to each customer needs
- Shared a plan on mailing frequency, relevant content, and audience
- Weekly cadence on campaign performance and metrics was done to be flexible with changes.
