Company:
ACT Fibernet is a leading telecommunications company that offers fiber-to-the-home (FTTH) and digital television services in India. They also provide home security solutions in select areas besides multiple service plans with varying speeds and data limits for all. ACT Fibernet is currently the largest fiber broadband services provider in the wired broadband category and the largest non-telco ISP in the country.
Website: https://www.actcorp.in/
Industry: Telecommunication
Location: India
Solution used: AMP Emails, AI-powered email marketing (Raman)
ACT Fibernet needed to increase lead generation for their various products and services to keep pace with rapid growth and expansion plans. They wanted to adopt innovative practices in email marketing to boost bookings/inquiries and minimize lead leakages from website redirects for form submissions.
Primary challenges:
ACT Fibernet partnered with Netcore to supercharge marketing campaigns with dynamic and interactive emails.
ACT Fibernet’s marketing team worked closely with Netcore to leverage multiple interactive elements in their email campaigns. Netcore helped them introduce a built-in lead generation form in the email, allowing users to engage right from the inbox. Eliminating website redirects reduced user drop-offs and boosted referral submissions.
ACT Fibernet leveraged Netcore’s AI engine ‘Raman’ and adopted Send Time Optimization (STO). They refined the delivery-sending process with preferred timings, so that users received emails when they were most likely to engage with them. STO resulted in an impressive increase in user interaction.
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