Email Shops Can Transforming eCommerce – Part 5
Written by
Rajesh Jain
Rajesh Jain

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Email Shops Can Transforming eCommerce – Part 5

Published : October 19, 2023 | Updated : May 24, 2024

In the fourth part of this series, we talked about the current and future competition for Email Shops. We also covered who would likely be the early adopters of Email Shops, and the pricing strategies.

This concluding part will discuss what messaging channels can compete with Email Shops. We will also conduct a pre-mortem for Email Shops and analyze possible reasons why the idea could fail.

What messaging channels can compete with Email Shops?


As I continued my discussion with ChatGPT, I asked, “What other messaging channels could compete with Email Shops?”


Several messaging channels could compete with Email Shops, providing customers with an interactive and engaging experience. Some of them are:

  • SMS and RCS (Rich Communication Services): With SMS evolving into RCS, businesses can send rich, interactive messages such as images, videos, and buttons for direct action. This facilitates an engaging shopping experience similar to Email Shops within the messaging app.
  • WhatsApp Business API: WhatsApp has enabled businesses to communicate directly with customers. This allows them to send promotional messages, product catalogs, and even process transactions. With WhatsApp Pay, purchases within the app become seamless, making it a strong competitor to Email Shops.
  • Facebook Messenger: Businesses can create interactive and personalized experiences through chatbots and automation using Facebook Messenger. This facilitates customer support, product delivery, and transactions within the app, providing a similar experience to Email Shops.
  • Instagram Shopping: Instagram’s in-app shopping feature lets businesses showcase their products directly within the app. Instagram users can browse, discover, and purchase products without leaving the app.
  • Apple Business Chat: Apple Business Chat allows companies to directly engage with customers, provide support, and facilitate Apple Pay transactions. This offers a convenient and secure shopping experience for iOS users.
  • Chatbots on websites and apps: eCommerce platforms have integrated chatbots with their website and mobile apps. This helps streamline customer interactions, provide personalized product recommendations, and process transactions, making them a potential competitor to Email Shops.

While these messaging channels can compete with Email Shops, each has advantages and disadvantages. Email remains a widely used and highly effective channel for businesses, and Email Shops can leverage this familiarity and user base. Businesses must consider adopting an omnichannel approach and combine these channels to facilitate a seamless and engaging customer experience.

Possible reasons why Email Shops could fail


Next, I asked ChatGPT to “Conduct a pre-mortem for Email Shops and analyze why the idea could fail.”


A pre-mortem analysis identifies potential problems and challenges that could lead to the failure of a project or idea. Such an exercise for Email Shops can proactively address any potential issues, and increase chances of success. Here are some reasons Email Shops could fail.

  • Limited adoption of AMP technology: If email clients do not support AMP, Email Shops may not be accessible to the target audience. This would significantly restrict their effectiveness and reach.
  • Complex implementation: If the creation and implementation of Email Shops is complicated, businesses may hesitate to adopt the technology. This would be especially true for businesses with limited technical resources or expertise.
  • Privacy and security concerns: Customers could have privacy and security concerns about their data when shopping within email. This could result in a reluctance to adopt and use Email Shops.
  • Resistance to change: Businesses and consumers are familiar with traditional eCommerce platforms and shopping methods. As a result, they may be slow to adopt Email Shops, making widespread use a challenge.
  • Lack of awareness: If users are unaware of the capabilities and benefits of Email Shops, they may not see any value in adopting the technology. This would slow growth and lead to limited market penetration.
  • Competitive landscape: Existing eCommerce solutions or upcoming technologies could outperform Email Shops, making it difficult for the concept to gain traction in the market.
  • Insufficient customization and personalization: Email Shops must offer a high level of customization and personalization to meet the needs of businesses and customers. If they do not, they may fail to provide a compelling user experience, thus limiting their appeal.
  • Scalability issues: If Email Shops don’t scale effectively, businesses may experience performance issues and limitations that adversely impact user experience. This could lead to customer dissatisfaction and reduced adoption.
  • Regulatory Challenges: Regulatory barriers such as data privacy regulations could limit the functionality of Email Shops, making it challenging for businesses to adopt and benefit from the technology.
  • Poor user experience: If Email Shops do not deliver a seamless, user-friendly experience, they may not gain traction and struggle to compete with traditional eCommerce platforms.

By identifying these challenges and addressing them proactively, you can increase the likelihood of the success of Email Shops. The success of Email Shops could ensure a more robust and effective solution for eCommerce businesses and their customers.

There it is, a complete business plan for Email Shops! Time for action!

P.S.  If you have not read the earlier parts (1-4) of this Email Shops series, here is the link.

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Written By: Rajesh Jain
Rajesh Jain
Founder and Group MD, Netcore Cloud