Loyalty Programs work, and how!
- Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than non-members.
- Top-performing loyalty programs can boost revenue from customers who redeem points by 15 to 25 percent annually.
- Over 83% of global respondents said belonging to a loyalty program influences their decision to buy again from a brand.
- Starbucks’ rewards customers contributed 50 percent of U.S. company-operated sales.
Now, how do you make something this good, even better?
Use the power of AMP emails.
As with most things related to email marketing, AMP emails are exceptionally effective in taking loyalty programs to the next level.
This article discusses eight AMP emails that can boost the ROI of loyalty programs. You will be able to put them into practice right away.
Make rewards tempting with pictures
Loyalty Programs are all about rewarding people for their continued support of your brand. Elements of AMP emails are perfect for showcasing these rewards in engaging ways, tempting customers to sign up for loyalty programs.
For example, if customers can get a new Vitamix Blender by earning a certain number of loyalty points; AMP emails can help you display the blender with multi-angle images or animated GIFs in a limited space. Use an amp carousel that customers can swipe to see subsequent images.
Notify when customers earn points
Has a customer just earned 100 points? Use an AMP email to notify them of it. Make the text and the email body stand out with celebratory images and inform customers what products they can claim using the accumulated points.
AMP emails also let people redeem points from within the email itself, so ensure you include that function. Reduce friction between a customer acquiring points and claiming them.
Provide point counts in real-time
Every time a rewards customer makes a purchase, they will likely check how many points they have earned. Make this easy for them via AMP emails.
AMP components enable you to show live, updated data extracted from the system back end to the customers. In other words, every time a customer opens their AMP email, they will see precisely how many points they have collected at that moment in time.
The counter will automatically update the points tally so customers can get real-time info within the same email. They won’t have to keep logging into your website to do so.
Trigger a personalized summary
If a customer has been on a loyalty program for a long time, they deserve some acknowledgment for choosing you over your competitors.
Use AMP emails to send a personalized (address them by their first name) message, and give a quick summary of your journey together – “…you joined our family on January 24th, 2018, and look where we are now….”
Mention their most frequent purchases, recommend a few others based on their likes, and give them an extra discount to get something nice for themselves – you can convey these most creatively through AMP emails.
Use AMP emails to make them feel uniquely seen, heard, and appreciated.
Make referrals quick and easy
Customers who have been on your loyalty program for a long time would be the perfect advocates for your brand. It also makes their referrals trustworthy because they would want to recommend your brand to their friends, so they get a great deal too.
Use AMP emails to encourage customers to refer your brand or products to their friends, family, and connections. Create CTAs with AMP components that enable customers to send referrals immediately from the email itself. When you bring down the time and effort needed to send referrals, you will see them increase.
Remember the special days
Loyal customers deserve to be celebrated on special days, don’t you think? Whether it is their birthday, anniversary (of signing up with your brand), or Christmas/Thanksgiving/Labor Day, a personalized email from you will make a difference and lead to stronger bonding.
Give them a thoughtful discount or a gift card they can use to treat themselves. Once again, AMP emails make this process easier by letting customers claim their discount, voucher, or prize from the email itself. They would not need to log in to your website.
Remind about expiring offers
Is a customer discount about to expire? Remind the user to avail that special price reduction before the dates run out. Use AMP emails to catch their eye with more than the regular static imagery/text and let them make the purchase directly from the email. AMP emails can also have timers that count down to day zero.
Encourage an upgrade
Depending on how long a customer has been on a loyalty program and their purchase patterns, you can encourage them to upgrade to a higher program tier. Use AMP emails to outline the benefits, explain the conditions, and give compelling reasons for the upgrade. The layout components of AMP emails help tastefully fit large amounts of information in a limited space.
AMP components also make it possible for loyalty program members to upgrade quickly and conveniently from within the email itself.
Summing it up
AMP emails are capable of making a considerable difference in your email marketing efforts – in terms of functionality and aesthetics. In the realm of loyalty programs, AMP emails can function as a website or an app and enable you to expand your creativity right inside the inbox.
At Netcore, we are obsessed with getting the most out of your email campaigns. Our AMP emails reduce redirects, minimize drop-offs, and increase interaction to drive the highest ROI from email marketing.
50+ top-notch brands across the world partner with Netcore to roll out interactive emails and increase their conversion. We have sent more than a billion AMP emails across 200+ highly successful campaigns. We can help you best deliver your loyalty programs with interactive emails and outperform competitors.
Connect with us to understand how you can benefit from our expertise and experience – we send over 20 billion emails a month on behalf of businesses across 18 countries.
