Patanjali Ayurveda expands its user reach by 70% through Netcore Cloud's advanced customer engagement solutions

Key Results

11%

Improvement in active users

92%

Uplift in click rates

Company: Patanjali Ayurved is an Indian multinational conglomerate holding company based in Haridwar, India.

https://www.patanjaliayurved.net/

Industry: Food, personal care

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

Higher digital engagement: Since there was a surge in online users, Patanjali needed better adoption of digital engagement across all channels.

Customer engagement: Engaging active users so as to improve product visibility and upsell.

Adoption: Transitioning offline users to come online and shop from the website and app.

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-powered customer engagement helped Patanjali by:

Journeys and emails: Automated journeys were created to intervene and engage with users at various touchpoints, including promotional emails.

Web messages: Web messages were used to display offers at various stages, from viewing to adding to the cart.

Web and app push notifications: Targeted anonymous users and onboarded new registered users with welcome journeys through web and app push notifications.

Revenue growth: All of this resulted in higher engagement on the app resulting in increased engagement.

"From Brick & Mortar Retail to D2C model Netcore CE Platform helped us to evolve, reach, retain & engage by adopting Multi-channel approach. We have seen uplift by 1.9X in user engagement over last 2 months."

Sandesh Kumar

Sandesh Kumar, Digital Marketing Manager

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