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Holiday lifestyle company Sterling achieves 13.4% revenue using Netcore Cloud’s Customer Engagement

Holiday lifestyle company Sterling achieves 13.4% revenue using Netcore Cloud’s Customer Engagement

Key Results
13.4%
Revenue contribution via Netcore Cloud
38.5%
Increase in website conversion rate

Company: Sterling was incorporated in 1986 and is currently managed by Thomas Cook

https://www.sterlingholidays.com/

Industry: Holidays

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

  • Low conversions: Their previous targeting strategy didn’t deliver desired conversion goals
  • Low stickiness: Users first transaction and further actions weren’t optimized for retention
  • No rebookings: Their existing setup didn’t allow a strong retargeting strategy and existing customers weren’t rebooking post first transaction

 

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-powered customer engagement helped Sterling by:

  • Analyzing their website: Our team analyzed different pages across Sterling’s website for visitors and engagement while also studying demographic data and shopping behavior
  • Triggered Journeys: Timely web popups were used to control bounces and increase user engagement which also helped increase conversions.
  • Targeted campaigns: Different campaigns for onboarding and capturing abandonments were made by Sterling with Netcore’s help.
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