Not long ago, AI seemed like something from science fiction. We pictured scenes from the movie Matrix, where machines ruled the world. Today, the reality is different. AI comes with excitement and some unease. Now is the time to embrace this technology in business marketing.
AI has changed how businesses connect with audiences. It makes campaigns more personal, efficient, and effective. Companies like JP Morgan Chase, Netflix, Coca-Cola, and Nike use AI to create impactful campaigns. In this blog, we explore 12 examples of AI in marketing. These stories will inspire you. Learn how AI can transform your marketing and improve audience engagement.
How is AI commonly used in marketing?
AI is now a must-have tool if you want to boost your campaign performance. It helps you understand your audience better and takes care of those time-consuming tasks you’d rather avoid. This frees you up to focus on what really matters—creating campaigns that shine. Here are some exciting ways AI can help you transform your marketing:
1. Personalized Customer Communication
By analyzing tons of data, AI can deliver product recommendations, personalized emails, or customized website experiences. This makes your customers feel truly valued and understood.
2. Chatbots
Chatbots aren’t just tech tricks anymore—they’re essential. They can answer FAQs, guide your customers through tough decisions, and even offer helpful upselling suggestions. With AI, your customers feel supported 24/7, even when you’re not available.
3. Content Creation and Optimization
Creating fresh, engaging content can be exhausting. That’s where AI comes in. It can help you brainstorm blog topics or figure out what Instagram posts will perform best. It takes the stress out of content creation.
4. Campaign Automation
With AI, you can hit “auto-pilot” on those repetitive tasks. From scheduling email campaigns to optimizing ad spend, AI saves you time and energy.
5. Better Ad Targeting
With AI working on ad targeting, you can find the right audience at the right time with the right message.
Now that you know how AI is reshaping marketing, let’s check out 12 inspiring stories to see how top brands are using AI to revolutionize their strategies.
12 Inspiring AI in Marketing Examples
Let’s see how leading companies like JP Morgan Chase, Coca-Cola, Netflix, Nike, and Nutella are using AI to solve problems, create memorable campaigns, and connect with customers in innovative ways.
1. JP Morgan Chase
Image courtesy: JP Morgan Chase
Persado’s AI did not just change the game for JP Morgan Chase, it altered their marketing viewpoint. When the bank decided to experiment with Persado to develop engaging ad copies, little did they know that it would achieve double the click rates when compared to human-written content. They were able to achieve a 450% increase in click-through rate only because the AI copy resonated well with their target audience.
2. Coca-Cola
With its ‘Create Real Magic‘ campaign in 2023, Coca-Cola proved how fun AI can be. The platform was developed with OpenAI and Bain & Company, and it combined GPT-4 and DALL-E2’s capabilities, allowing users to create digital artwork using their iconic contour bottle and script logo.
Almost 120,000 artworks were submitted, and the top submissions found a spot on digital billboards in Times Square and Piccadilly Circus. Coke used AI further in their holiday campaign, allowing users to design personalized Christmas cards and providing an interactive experience for their customers.
Image courtesy: Coca-Cola company
3. Heinz Ketchup
Heinz playfully used AI by creating a one-of-a-kind ad AI marketing campaign. Partnered with the marketing agency Rethink Ideas, it started when they noticed that every time they promoted DALL-E 2 to develop images for ketchup in outer space, the results looked just like a Heinz bottle.
What began as an interesting observation became a fun game, inviting fans to share their AI-generated ketchup images, with the most creative ones making it to their social media posts and print ads.
Image courtesy: Campaigns of the world
4. Netflix
Wondering how you stay hooked on Netflix for hours? Netflix’s AI-powered personalization is the brain behind it. By analyzing your viewing habits, it suggests spot-on shows and movies. This tailored experience drives over $1 billion annually for Netflix, proving that personalization powered by AI can transform customer engagement and create magic in your marketing.
Image courtesy: Google images
5. Nike
On their 50th Anniversary, Nike decided to celebrate one of its sponsored athletes, Serena Williams. They used AI to simulate a match between her old self in 1999 and her 2017 self. Named the “Never Done Evolving,” the campaign used AI to analyze her playing styles, decision-making, and agility to highlight her evolution as an athlete.
The virtual match was heavily promoted on social media, generating massive engagement.
The groundbreaking use of AI also won the Grand Prix for Digital Craft and Cannes.
Image courtesy: Nike
6. Nutella
Want a sellout on your product within a month? Learn from Nutella’s AI Unica campaign in Italy. By using AI, Nutella developed 7 million unique jar labels, blending personalization and collectibility. It was a huge success, and it elevated Nutella’s customer engagement and reinforced the brand loyalty.
Image Courtesy: Google images
7. Ben & Jerry’s
By simply using AI to analyze unstructured data from song lyrics, movies, and social media, Ben & Jerry’s learned a quirky consumer insight: People love the idea of “ice cream for breakfast,” leading to a whole new range of breakfast-themed ice creams.
As Stan Sthanunathan, former EVP at Unilever, explained, “If you can analyze every single piece of dialogue in a movie or song, we may be able to unearth something meaningful… to identify emerging trends.”
Image courtesy: Google images
8. Lexus
The script for the Lexus ad, “Driven by Intuition” was developed after training the system for 15 years on successful luxury ads using IBM Watson, analyzing what elements resonate most with viewers. Once the AI generated the script, Oscar-winning director Kevin Macdonald brought it to life, adding a creative, human touch. The results were outstanding. The campaign reached 25 countries, driving a surge in website visits to the Lexus ES page. Visitors spent more time exploring the car, and sales orders for the ES surpassed targets by an impressive 40%.
Image courtesy: Lexus
9. Sephora
Sephora made the overwhelming beauty shopping experience seamless and personalized with AI-powered chatbots.
Using its interactive quiz-driven chatbot, KikBot, customers received tailored recommendations based on their preferences, making it easier to find the perfect product. KikBot helped achieve an 11% higher conversion rate for booking in-store makeovers compared to other channels, successfully blending technology with a personal touch.
Image courtesy: Google images
10. Volkswagen
To mark its 70th anniversary in Brazil, Volkswagen launched a unique campaign that used advanced technology to bring the late singer Elis Regina together with her daughter Maria-Rita in a virtual reunion. The campaign resonated deeply with audiences, becoming a trending topic on Twitter, amassing 50 million organic views, and reaching the top spot on Google Trends with 99% positive comments on social media.
Image courtesy: Volkswagen
11. Amazon
If shopping on Amazon is a rabbit hole from which there’s no escape for you, that’s Amazon’s AI at work. Based on past purchases, browsing history, and trending purchases amongst buyers, Amazon will recommend products you didn’t know you needed until you saw them. Known as item-to-item collaborative filtering, this method makes every visit feel personal. 35% of Amazon’s sales come from these AI-driven suggestions.
Image courtesy: ResearchGate
12. Alibaba
Image courtesy: Headway
The Ukrainian edtech startup Headway turned to AI tools like Midjourney and HeyGen to level up its advertising game. By using these tools, Headway saw a 40% boost in video ad ROI and hit an impressive 3.3 billion impressions in just the first half of 2024. AI handled tasks like generating subtitles, voiceovers, and images, cutting costs and allowing the team to focus more on creativity.
Final Remarks
AI has transformed the marketing landscape, opening up new ways to connect with audiences. From Coca-Cola’s creative magic to Netflix’s personalized recommendations, AI is helping brands achieve results that once seemed impossible. And this is just the beginning. As AI continues to evolve, so do the tools designed to empower marketers, just like Netcore Co-marketer AI.
It combines natural language processing and historical data to ensure your message leaves a lasting impact. Netcore Co-marketer AI offers tailored designs that optimize performance and boost conversions. Whether you’re personalizing campaigns for WhatsApp, email, or push notifications, this tool generates content that resonates with your audience across all channels.
So, as you explore the limitless possibilities of AI in marketing, remember that the right tools can make all the difference. With Netcore Co-marketer AI, a standout marketing campaign is just one innovative idea and an AI-powered prompt away.
