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Woodland Enhanced Customer Response by 325% using AMP Emails Via the Netcore Journey Builder

Woodland Enhanced Customer Response by 325% using AMP Emails Via the Netcore Journey Builder

Key Results
325% up
Uplift in customer response
92% up
Increase in engagement

Company:

Woodland is an iconic outdoor brand, renowned globally for rugged and reliable gear. They entered the Indian market in 1992 and now are an internationally recognized name. Woodland has over 600 exclusive brand outlets across the country and several retail outlets in Hong Kong and Singapore.

Industry: Shoes and apparels

Location: India

Category: Email

Solution used: AMP Emails

Challenges:

Woodland had a webpage for feedback collection. Customers had to navigate to this page via a link in their email campaigns. Such redirects often led to customer drop-offs and reduced responses. Woodland needed an innovative approach in their email strategy to increase customer interaction and feedback collection. 

Primary challenges

  • Encourage more responses to the feedback request
  • Increase customer engagement and interaction
  • Provide a seamless experience and improve affinity

 

Solution:

Woodland adopted the use of AMP emails to drive user feedback collection. Netcore guided Woodland throughout the process, from creating the AMP email to the final delivery via Journey Builder.

The AMP feedback form

  • Netcore created an embedded feedback form inside the AMP email for Woodland.
  • Netcore’s Journey Builder triggered the AMP email when customers made a purchase.
  • The in-email form made it easy for customers to share their post-purchase response.
  • A higher number of responses led to a better understanding of customer sentiment.
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