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Twigz Network

Twigz Network improves its clicks to conversion ratio for prospect customers with Netcore

Key Results
35%
Open Rates

Company:
Twigz Network is India’s first and largest Indian Education Ad Networks that drives over 500 Mn sessions and 1 Bn page views across all portals. The organization was founded in 2016 by Shubham Watta, Ex Co-Founder of entrancecorner.com which was acquired by Careers360.com in Dec 2015.
Industry:
Edtech
Location:
India
Category:
Email Deliverability, User segmentation.
Solution Used:
Netcore Email Delivery

Challenges

  • With a base of millions of subscribers, they had difficulty scaling their campaigns with their previous email service providers.
  • Students were entering incorrect emails to access locked content which was damaging the list quality.
  •  Sending emails to these addresses increased hard bounces and affected the inbox placement.
  • The lists needed cleaning up and segmentation to target the audience effectively

Netcore’s Strategy

  • Mailing List Cleanup and Segmentation.
  • Improve Deliverability with AI.
  • Build Relevant and Targeted Content.
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