iLOTTE increases their email engagement by 84% and deliverability up to 98% with Netcore’s expert strategy consulting

Key Results
98% Up Arrow Green
Inbox Placement Rate
84% Up Arrow Green
Open Rates


iLOTTE is a large eCommerce platform in Indonesia launched in 2011. iLOTTE offers products from all categories across fashion, mobile devices, smartphones, beauty and health, fresh food, groceries, automotive, furniture, household needs, and many more.
Email infrastructure, Email templates, IP warmup
Solution Used:
Netcore Email Delivery



iLOTTE had two objectives:

  • Immediate uplift in their inbox placement rates
  • Increase their email engagement by crafting tailor-made content for their users

Netcore’s Strategy

  • We assigned a dedicated email infrastructure for the team to work on and test their campaigns.
  • Our customer success team consulted the iLOTTE marketing team to implement the best practices for strategy and content planning.
  • We then ran compliance tests for privacy, security, network, and legal aspects.
  • After the tests were complete, we took further steps to make sure the delivery IPs were warmed up, and ready to send high-volume emails.
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