Resources

Old Mutual Limited, a leading insurance company in Nigeria, tripled its email engagement with Netcore

Key Results
3X Up Arrow Green
Open Rates
95%
Inbox Placement Rate

 

Company:

Old Mutual Limited (OML) is a premium African financial services group that provides financial solutions to individuals, small and medium-sized businesses, corporates, and institutions across several market segments and geographies in South Africa, the Rest of Africa, and certain other emerging markets.
www.oldmutual.com
Industry:
Banking and Finance
Location:
Nigeria
Category:
Real-time data, Domain reputation, Email templates
Solution Used:
Netcore Email Delivery

Challenges

Old Mutual Limited (OML) is a premium African financial services group that offers a broad spectrum of financial solutions to retail and corporate customers across key markets in 14 countries. They were experiencing issues in the previous emailing style which was making their domain reputation weak.

  • Customer engagement was poor due to the previous email structure.
  • They lacked real-time campaign insights.
  • There was no relevant customer base segmentation. 

Netcore’s Strategy

We prioritized Old Mutual’s struggles and started working to help them overcome their email problems and was able to provide value to the insurance company.

  • We offered expert email consultation where we advised on an appropriate size of the template to be used and suggestions on template styles to improve email design.
  • Netcore also provided in-depth analytics on the email campaign performance that piqued their customers’ interest.

Old Mutual Insurance Group enhanced customer engagement and retention as a result of our strategic implementations. Get the complete case study to learn more about this approach.

Unlock unmatched customer experiences, get started now
Let us show you what's possible with Netcore.