Netcore’s Strategy
Smartech’s AI-powered personalization and recommendation solution allowed Spencer’s Retail to:
- Lay the foundation for 1:1 personalization using the clickstream data and current context of every website visitor
- Direct traffic to customized “Picked Just for You” landing pages that showed personalized product recommendations via banners on the Home Page
- Further hyper-personalize product recommendations, through a widget on the main product page, based on recent customer behavior