14X Increase in leads from Email within 30 Days

Key Results

80%

Open Rates

140%

Unique Clicks

14X

Lead Generation

Company:

SOTC India is a leading travel and tourism company active across various travel segments including leisure, incentive, and business.

Industry:

Travel

Location:

India

Category:

Email Deliverability, Domain Reputation, Email Templates

Solution Used:

Netcore Email Delivery

Challenges

A majority of emails were landing in spam.
This reduced email performance and lowered leads generated via emails.

Netcore’s Strategy

Netcore’s AI was used to process the data and divided it based on recency and frequency of the audience’s interaction with the brand. A calendar was planned based on these buckets of databases to:

1. Reach the maximum audience
2. Improve domain reputation

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