Netcore's AI Raman assists MakeMyTrip in increasing its Click-through rates by 32% and Inbox Deliverability by 90%
Leading brands boosted their growth with Netcore
90%
Inbox deliverability
32%
Open Rates
Company:
MakeMyTrip is a travel company founded in 2000 serving the US-India travel market. Offering a unique value proposition for their time, travelers could instantly book their flight tickets after comparing prices for all the companies.
MakeMyTrip has a large email subscriber base. They regularly sent out emails but experienced low engagement rates due to the lack of relevant content.
Their internal structuring and list segmentation weren’t as granular as they could be.
They did not have in-house deliverability expertise.
The above two points directly affected the engagement and inboxing of MakeMyTrip’s email campaigns.
Netcore’s Strategy
The Netcore deliverability experts team looked through the past campaigns to identify opportunities for improvement and to find content that performs well.
Best practices for sending emails were implemented to reach the subscriber inbox.
We leveraged Netcore’s AI-powered features like Subject-line optimization to create subject lines that catch maximum eyeballs.