Resurgent India Achieves 4X Uplift in Engagement with Netcore’s AI and AMP Email Innovations

Resurgent India Achieves 4X Uplift in Engagement with Netcore's AI and AMP Email Innovations

Results Achieved
4X
Higher Open and Click Rates
2.5X
Increase in Engagement for AMP Campaigns

About:

Resurgent India, a leading SEBI-registered Category I Merchant Bank, specializes in comprehensive financial services such as debt and equity solutions, valuations, advisory, and insolvency. Known for their commitment to SMEs and large corporates in India, Resurgent excels in raising debt, stressed assets advisory, investment banking, private equity, and more. With a client-first approach, Resurgent continually seeks innovative strategies to enhance customer engagement and experience.

Company: Resurgent India

Customer Website: www.resurgentindia.com

Industry: Financial Services

Solutions Used: Email Marketing, AMP Emails, AI-Powered Segmentatione

Business Objectives:

Resurgent India partnered with Netcore Cloud to achieve transformative results in their email marketing strategy. Their key objectives included:

  1. Enhancing user engagement: By utilizing interactive AMP Emails and personalized communication, Resurgent India aimed to foster meaningful user interactions.
  2. Boosting lead generation: Leveraging AMP-powered features, they sought to streamline webinar form registrations and capture leads more efficiently.
  3. Scaling email reachability: With AI-driven data targeting, the goal was to expand email reach and improve click-through rates significantly.

Netcore Cloud’s Strategy

Netcore Cloud played a pivotal role in transforming Resurgent India’s email marketing strategy, focusing on innovation, precision, and expert guidance:

  1. Strategic Shift to AMP Emails
  2. Advanced RFM Segmentation for Personalized Communication
  3. Delivering an Enhanced Customer Experience
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