Axis MaxLife Insurance Boosts Policy Renewals with RCS Calendar Invites

Axis MaxLife Insurance Boosts Policy Renewals with RCS Calendar Invites

Key Results
1% to 5%
Increased Click-Through Rate
8%
Delivery Rate improved in 3 months

About:
Axis MaxLife Insurance, a joint venture between Max Financial Services and Axis Bank, is a trusted leader in life insurance in India. With a vision to secure the financial future of customers, the company has been providing robust protection and savings solutions for over two decades.

Industry: Insurance

Location: India

Category: CPaaS+Customer Engagement

Solution Used: Google RCS solutions with Netcore

Challenges:

Axis MaxLife faced low engagement with traditional SMS and email reminders, leading to missed policy renewals. This resulted in increased policy lapses, impacting customer satisfaction and revenue.

Solution:

Partnering with Netcore Cloud, Axis MaxLife leveraged Google RCS Calendar Invites to redefine renewal communication. Key features included:

  • Interactive RCS Messaging: Embedded calendar invites for effortless addition of renewal dates.
  • Personalization: Tailored messages targeting customers with pending renewals.
  • Multi-Channel Engagement: Integration of Email, SMS, Web Push, and AI-driven features like Send Time Optimization.
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