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Axis MaxLife Insurance, a joint venture between Max Financial Services and Axis Bank, is a trusted leader in life insurance in India. With a vision to secure the financial future of customers, the company has been providing robust protection and savings solutions for over two decades.
Industry: Insurance
Location: India
Category: CPaaS+Customer Engagement
Solution Used: Google RCS solutions with Netcore
Axis MaxLife faced low engagement with traditional SMS and email reminders, leading to missed policy renewals. This resulted in increased policy lapses, impacting customer satisfaction and revenue.
Partnering with Netcore Cloud, Axis MaxLife leveraged Google RCS Calendar Invites to redefine renewal communication. Key features included:
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