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Netcore Cloud’s AI-powered emails help R&B Fashion grow their online presence to keep pace with the brand’s growth across 6 countries

Netcore Cloud’s AI-powered emails help R&B Fashion grow their online presence to keep pace with the brand’s growth across 6 countries

Key Results
20%
Increase in open rates
70%
Increase in CTR

 Company                                                                                                                  

Launched in 2012, R&B Fashion, Dubai, is one of GCC’s most popular fashion retailers. They have a strong presence in six countries with over 60 stores. R&B, with their in-house designers, offer quality apparels that are always ahead of the latest trends in every season.

Industry: Fashion Retail

Location: Dubai

Category: Send Time Optimization

Solution used: Netcore Cloud’s Email

Challenges:

Along with increasing their brick-and-mortar stores, R&B Fashion also wanted to ramp up the brand’s online presence. They needed help acquiring new online customers and strengthening their relationship with existing customers using email as the primary messaging channel. 

The primary challenges were:

  • Increase engagement from existing customers
  • Acquire new leads to increase the customer base

 

Solution:

R&B leveraged Netcore Cloud’s in-house AI engine Raman to profile each email subscriber based on their previous data. They did the behavioral analysis in real-time, across multiple touchpoints of the individual users. 

Based on a detailed study of the analytical insights, Netcore Cloud recommended that R&B implement Send Time Optimization (STO). Netcore Cloud delivered the email campaign at the right time to the subscribers to boost the open rates and click-through rates.

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