Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Netcore Cloud’s AI-powered emails help R&B Fashion grow their online presence to keep pace with the brand’s growth across 6 countries

Netcore Cloud’s AI-powered emails help R&B Fashion grow their online presence to keep pace with the brand’s growth across 6 countries

Key Results
20%
Increase in open rates
70%
Increase in CTR

 Company                                                                                                                  

Launched in 2012, R&B Fashion, Dubai, is one of GCC’s most popular fashion retailers. They have a strong presence in six countries with over 60 stores. R&B, with their in-house designers, offer quality apparels that are always ahead of the latest trends in every season.

Industry: Fashion Retail

Location: Dubai

Category: Send Time Optimization

Solution used: Netcore Cloud’s Email

Challenges:

Along with increasing their brick-and-mortar stores, R&B Fashion also wanted to ramp up the brand’s online presence. They needed help acquiring new online customers and strengthening their relationship with existing customers using email as the primary messaging channel. 

The primary challenges were:

  • Increase engagement from existing customers
  • Acquire new leads to increase the customer base

 

Solution:

R&B leveraged Netcore Cloud’s in-house AI engine Raman to profile each email subscriber based on their previous data. They did the behavioral analysis in real-time, across multiple touchpoints of the individual users. 

Based on a detailed study of the analytical insights, Netcore Cloud recommended that R&B implement Send Time Optimization (STO). Netcore Cloud delivered the email campaign at the right time to the subscribers to boost the open rates and click-through rates.

Unlock unmatched customer experiences,
get started now
Let us show you what's possible with Netcore.