Netcore Cloud empowers Lamudi to drive a 121% increase in click rates and 30% increase in open rates.

Challenges :

Lamudi saw a trend of people buying and selling their properties during the pandemic and quickly stepped up to help them. The number of their B2B and B2C users exponentially increased as a result. However, the email campaign engagement rate was not growing, despite getting creative with the content.

The primary challenges were :

• Increasing the open rates
• Increasing the click rates
• Growing overall engagement

Solution :

The Netcore Cloud experts’ team reviewed the deep-dived into past email data and devised send time optimization (STO) strategies based on analytical insights. Lamudi started sending their email campaigns at the recommended optimal time to each recipient and managed to increase the engagement rates in two months.