Indonesia’s leading estate company, 99 Group, achieved 6X uplift in Open Rates and 4.2X increase in Click Rates with Netcore Cloud.
Increase in CTOR
Increase in Open Rates
Increase in Click Rates
Company: 99 Group is a leading real estate technology company that operates real estate portals across Southeast Asia and specializes in digital property advertising. Headquartered in Singapore, the 99 Group currently operates in Singapore and Indonesia, employing more than 350 employees.
Industry: Real Estate
Location: Singapore and Indonesia
Category: Split A/B testing and segmentation, AI Raman engine
Though the email subscription rates and the initial responses were high, the recipients’ engagement levels could not be sustained. Some segments of subscribers were gradually becoming dormant, leading to falling rates over time.
The primary challenges were:
Increase the email open rates
Increase the domain reputation
Reactivate the dormant users
Retain the interest of present users
Harness the Power of AI for Optimum Delivery
Netcore Cloud helped the client deploy its proprietary AI engine, Raman, to profile each email subscriber based on previous data.
Supercharge Engagement Through Personalization
Netcore Cloud’s customer success team guided 99 Group marketers in creating personalized email campaigns to improve interactions and engagement.
Recency, Frequency, and Monetary Segmentation
Netcore Cloud supported the client in creating segments based on past engagement and designated active and inactive users. 99 Group created custom campaigns that specifically targeted inactive subscribers to re-engage them.
Sustain and Build Customers’ Interest Levels
Netcore Cloud’s consulting team enabled 99 Group to execute a multi-pronged strategy that included send time optimization, subject line optimization, and A/B testing. The client’s team delivered the right content that rekindled interest.
Netcore Cloud’s AI-powered email delivery solution has helped us deliver increased open rates and click-through rates throughout our email campaigns. By implementing AI-powered emails, along with segmentation, we were able to send the right emails at the right time to each recipient. We saw results like a 100% uplift in email open rates and 4X uplift in Click Rates.
Bharat Buxani, Vice President of Marketing, 99. co