PNB MetLife

PNB MetLife increased email engagement (CTOR) by threefold in 30 days using Netcore's Customer Engagement Platform and Consulting Services.

Key Results
Average Open Rate
Average Click Rate
Average CTOR (Unique Clicks / Unique Opens


PNB MetLife India Insurance Company Limited (PNB MetLife) is one of the leading life insurance companies in India present since 2001
Insurance Company
Domain Reputation, IP address warmup, Customer Engagement Platform and Consulting Services
Solution Used:
Netcore Email Delivery


  • PNB MetLife Bad Domain Reputation Leading to Emails landing to spam.
  • The engagement was low on Email Campaigns AOR – 1-2% ACTR – 0.02% With low domain reputation and less focus on Subject line creation the open rates were even further low.

Netcore’s Strategy:

  • Netcore along with the help of the PNB MetLife Marketing team strategized an email warmup plan to Increase the domain reputation.
  • Email Creatives + Daily volumes plan was followed with regular monitoring for a period of 30 days to Increase Domain IPR.
  • Relevant Content Based on the current situation: Leveraging COVID-19 Crisis Event and Assuring Customers How their policies cover claims for the same
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