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PNB MetLife increased email engagement (CTOR) by threefold in 30 days using Netcore's Customer Engagement Platform and Consulting Services.

Key Results
9X Up Arrow Green
Average Open Rate
5X Up Arrow Green
Average Click Rate
3X Up Arrow Green
Average CTOR (Unique Clicks / Unique Opens

Company:

PNB MetLife India Insurance Company Limited (PNB MetLife) is one of the leading life insurance companies in India present since 2001
Industry:
Insurance Company
Location:
India
Category:
Domain Reputation, IP address warmup, Customer Engagement Platform and Consulting Services
Solution Used:
Netcore Email Delivery

Challenges:

  • PNB MetLife Bad Domain Reputation Leading to Emails landing to spam.
  • The engagement was low on Email Campaigns AOR – 1-2% ACTR – 0.02% With low domain reputation and less focus on Subject line creation the open rates were even further low.

Netcore’s Strategy:

  • Netcore along with the help of the PNB MetLife Marketing team strategized an email warmup plan to Increase the domain reputation.
  • Email Creatives + Daily volumes plan was followed with regular monitoring for a period of 30 days to Increase Domain IPR.
  • Relevant Content Based on the current situation: Leveraging COVID-19 Crisis Event and Assuring Customers How their policies cover claims for the same
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