Resources
Music Xray

Music Xray increased its revenue by 50% with Netcore's email marketing.

Key Results
22.5% Up Arrow Green
Average open rate
0.8% Up Arrow Green
Click-to-Open Rate
50% Up Arrow Green
Increase in email revenue

Company:

Music Xray is a music tech company based in New York City. The company’s official name is Platinum Blue Music Intelligence Inc but it began operating under the name “Music Xray” in July 2009.
www.musicxray.com
Industry:
Music technology
Location:
New York City.
Category:
Email Listing, IP address warmup, CRED Consulting
Solution Used:
Netcore Email Delivery

Challenges:

  • Music Xray wished to broaden its global reach to include a larger number of musicians.
  • They discovered that their ESP was not sufficiently invested in their partnership to assist them in reaching their ultimate goal.
  • Their email engagement was low in comparison to industry standards, and their revenue targets were being missed.

Netcore’s Strategy:

  • The results were incredible, with revenue from their email program contributing significantly to their bottom line.
  • In terms of metrics, they had already outperformed themselves in terms of open and click-through rates.
  • The turnaround time was incredible! Their member groups’ email engagement was at an all-time high, and they had broken company revenue records for website purchases! All of this was possible because of our 24-hour support and dedicated service.
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