Resources

How Pharmeasy achieved a 9x improvement in engagement and 89% increase in Gmail deliverability rates.

Key Results
89% Up Arrow Green
Inbox Placement
9X Up Arrow Green
User Engagement

Company:
PharmEasy is an online healthcare aggregator founded in 2015. It helps patients to connect with local pharmacy stores and diagnostic centers enabling them to order medicines, healthcare products, and diagnostic tests
Industry:
 health-tech
Location:
India
Category:
Email Deliverability, User engagement
Solution Used:
Netcore Email Delivery

Challenges

  • Pharmeasy reaches out to more than a million users via email.
  • Since the list was untargeted, a lot of their campaigns were irrelevant for their users.
  • This lead to high spam scores which in turn, dropped their domain reputation.

Netcore’s Strategy

  • We segmented their email lists to improve targeting and relevancy.
  • We also offered expert suggestions from our deliverability team to improve Gmail inbox placement rate (IPR).
  • We dedicated an Email Deliverability expert who fully understands the business to ease scaling.
  • We performed an expert review of existing sending practices, current email programs, and data quality.
Unlock unmatched customer experiences, get started now
Let us show you what's possible with Netcore.