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Tokopedia achieves critical email delivery in less than 5 seconds with Netcore

Key results
10+
million transactional emails every hour
95%
email delivery in less than 5 seconds
Overview:
Tokopedia is Indonesia’s largest marketplace for C2C retail with a merchant base of over 4 million. Being an online service, email is the main channel of communication especially for important transactional emails such as order confirmation and updates, payment notifications, reminders, and OTPs.
https://www.tokopedia.com/
Industry:
E-commerce
Location:
Indonesia
Category:
Email Marketing
Solution Used:
Netcore Email

Challenges

  • Tokopedia faced an issue with a delay in transactional emails and this was a major glitch in their otherwise very smooth customer journey
  • This led to major customer dissatisfaction and a steep increase in complaints regarding delay in receiving emails

 

Netcore’s Strategy

Our team took some major steps to quickly get Tokopedia’s issues resolved:

  • We understood their problem by going through their customer journey and put them on a 2 month long POC to understand their unique challenges.
  • We conducted intensive warm up to build Tokopedia’s positive reputation for better inboxing on IPs like Gmail and Yahoo.
  • We then helped them classify their transactional emails based on time and priority.
  • We also advised them on best practices and hacks to ensure an amazing open and click rate on their emails.
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