Tokopedia achieves critical email delivery in less than 5 seconds with Netcore

Key results
10+ Increase
million transactional emails every hour
95% Increase
email delivery in less than 5 seconds
Tokopedia is Indonesia’s largest marketplace for C2C retail with a merchant base of over 4 million. Being an online service, email is the main channel of communication especially for important transactional emails such as order confirmation and updates, payment notifications, reminders, and OTPs.
Email Marketing
Solution Used:
Netcore Email


  • Tokopedia faced an issue with a delay in transactional emails and this was a major glitch in their otherwise very smooth customer journey
  • This led to major customer dissatisfaction and a steep increase in complaints regarding delay in receiving emails


Netcore’s Strategy

Our team took some major steps to quickly get Tokopedia’s issues resolved:

  • We understood their problem by going through their customer journey and put them on a 2 month long POC to understand their unique challenges.
  • We conducted intensive warm up to build Tokopedia’s positive reputation for better inboxing on IPs like Gmail and Yahoo.
  • We then helped them classify their transactional emails based on time and priority.
  • We also advised them on best practices and hacks to ensure an amazing open and click rate on their emails.
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