MyTeam11 Achieves 41% Higher Engagement with Netcore’s Solution

Key Results

41%

Higher engagement

27%

Higher APN delivery rate

Company: MyTeam11 is the second-largest and the most trusted fantasy sports brand in India.

https://www.myteam11.com/

Industry: Gaming

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

Low delivery of APNs: APNs were not reaching the users fast enough
Low engagement due to the delay: Competitor notifications reaching the customers first resulted in low engagement

The Netcore Strategy:

The Netcore AI-powered customer engagement platform helped MyTeam11 by:

Smart push notifications: Netcore helped send time-bound APNs with short live time to MyTeam11 app users so they open, engage, and successfully use the app.
Push amplification: Push notification delivery was improved thereby leading to an increase in engagement rate for the app push notification channel.
0TTL: Due to the time-sensitive nature of notifications needed here, Netcore used 0TTL to deliver notifications before MyTeam11’s competitors.
Higher engagement: All of this resulted in higher engagement on the app, which, in turn, increased engagement.

By capitalizing on the Netcore CE platform, we were able to achieve a competitive edge in the world of Fantasy gaming. With features like Raman Insights, '0' Time to Live and Push Amplification we were able to deliver 73% of App Push Notification in less than 1 minute and achieve 41% uptick in user engagement during IPL 2022.

Pankaj Saini

Pankaj Saini, Head of Customer Retention & User Engagement

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