Walmart-owned Myntra drives 94% inboxing and 60% better open rates with Netcore AI-powered email delivery

Key Results

60%

Improvement in open rates

94%

Overall inbox deliverability rates

2X

more than industry standards

Company : Myntra is a one-stop-shop for all your fashion and lifestyle needs. Being India’s largest e-commerce store for fashion and lifestyle products with the widest range of brands and products on its portal, Myntra aims at providing a hassle-free and enjoyable shopping experience to shoppers across the country.

Industry: Ecommerce

Location: Bengaluru, Karnataka, India

Category: Content optimization, AI Raman engine

Solution used: Netcore’s AI-powered email delivery

Challenges

Increasing the delivery to primary inboxes
Creating more granular customer segments
Active and inactive users being treated on par
Dwindling customer engagement/response
Enhancing the existing customer retention
Issues with scaling up the email campaigns

Netcore’s Strategy

Offer an intelligent approach through data analytics
Leverage the power of AI and Machine Learning for delivery
Harness the neural network to create adaptive throughput
Provide expert consultancy for email content optimization

“Netcore Email Marketing has been critical to our customer retention strategy, and we have partnered with them for 4+ years now. Using AI-based delivery, Netcore helped us in primary inboxing, achieving 60% improvement in email campaign performance, which is 2X that of average industry standards.”

Aashish Kumar

Aashish Kumar, Senior Manager, CRM & Growth, Myntra

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