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Myntra

Walmart-owned Myntra drives 94% inboxing and 60% better open rates with Netcore AI-powered email delivery

Key Results
60% Up Arrow Green
Improvement in open rates
94% Up Arrow Green
Overall inbox deliverability rates
2X Up Arrow Green
more than industry standards

Company :

Myntra is a one-stop-shop for all your fashion and lifestyle needs. Being India’s largest e-commerce store for fashion and lifestyle products with the widest range of brands and products on its portal, Myntra aims at providing a hassle-free and enjoyable shopping experience to shoppers across the country.

www.myntra.com

Industry:

Ecommerce

Location:

Bengaluru, Karnataka, India.

Category:

Fashion and lifestyle

Solution used:

Netcore’s AI-powered email delivery

Challenges

  • Increasing the delivery to primary inboxes
  • Creating more granular customer segments
  • Active and inactive users being treated on par 
  • Dwindling customer engagement/response
  • Enhancing the existing customer retention
  • Issues with scaling up the email campaigns

 

Netcore’s Strategy

  • Offer an intelligent approach through data analytics
  • Leverage the power of AI and Machine Learning for delivery
  • Harness the neural network to create adaptive throughput
  • Provide expert consultancy for email content optimization
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