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Kotak Securities boosts Open Rates by 25% using ML based Time Optimization

Machine learning module of Netcore helped Kotak Securities take a big step towards Personalization by optimizing the send time for each individual user which gave an uplift of 20-25% in open rates & a big jump in the overall leads generated.
Key results
25%+
Email open rates
20%
Email open rates
Company:
Kotak Securities was founded in 1994 as a subsidiary of Kotak Mahindra Bank
Industry:
Finance
Location:
India
Category:
Email, STO
Solution Used:
Netcore Email & Raman AI Engine

Download this exclusive infographic featuring how Machine Learning Module on Smartech helped Kotak Securities take a big step towards Personalization by optimizing the send time for each individual user which gave an uplift of 20-25% in open rates & a big jump in the overall leads generated.

 

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