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EaseMyTrip achieves a whopping 571% uplift in engagement with Netcore’s AMP Journey Automation

EaseMyTrip achieves a whopping 571% uplift in engagement with Netcore’s AMP Journey Automation

Key Results
571%
Increase in engagement
331%
Uplift in response

Company:  

EaseMyTrip was established in 2008 and is a leading name in the online travel market with offices across India and the world. The company caters to online and offline customers with a strong presence across the B2B2C, B2C, and B2E channels. EaseMyTrip is headquartered in New Delhi and went public by Initial Public Offer (IPO) in 2021.

Industry: Travel 

Location: India

Category: Email

Solution used: AMP Emails

Challenges

EaseMyTrip used to send conventional, static emails that redirected users to their official website for feedback and queries. As user redirects contributed to drop-offs/response leakages, their email strategy needed enhancement to drive higher user response.

Primary challenges: 

  • Increase experiential sessions to improve CTOR
  • Gather more post-purchase user-sentiments 
  • Create a seamless experience for customers

 

Solution 

EaseMyTrip partnered with Netcore to implement AMP for email to enhance user interaction and feedback collection.

Netcore helped EaseMyTrip with the end-to-end implementation of the AMP email campaign:  prepare the creative with a built-in feedback form, do multiple testing, and execution.

The AMP feedback form

  • Netcore created a feedback form within AMP email to increase response and lead to a better understanding of user sentiment.
  • When a customer made a travel/accommodation booking with EaseMyTrip, Netcore’s Journey Builder executed the AMP email. 
  • Customers found it quick and easy to share their feedback/response via the form embedded within the EaseMyTrip AMP email.
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