IndusInd Bank

How IndusInd Bank Credit Cards Achieved 75% Mobile App Activation in 75 Days

Key results
75% Increase
Mobile app activation
IndusInd Bank Limited is a new-generation Indian bank headquartered in Pune. The bank offers commercial, transactional and electronic banking products and services.
Segmentation & personalized communication
Solution Used:
Netcore Customer Engagement


  • Lack of an intelligent marketing automation strategy ensured that they were unable to activate new Credit Card users within 75 days of receiving the same
  • High dependence on manual intervention caused such relevant campaigns to go out in an unplanned or sporadic manner
  • Absence of reliable campaign performance metrics ensured that they couldn’t measure the effectiveness of these marketing efforts

Netcore’s strategy

Netcore’s AI-powered omnichannel marketing automation suite empowered IndusInd Bank to:

  • Automate and deploy an early engagement Customer Lifecycle Management (CLCM) journey to address the key activation pain point
  • Power data-driven customer segmentation that allowed IndusInd Bank to target complex cohorts at fixed time intervals
  • Effectively engage with New-to-Bank customers with personalized communication, to activate them within the 75-day window
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