How IndusInd Bank Credit Cards Achieved 75% Mobile App Activation in 75 Days
Key results
75%
Mobile app activation
Company:
IndusInd Bank Limited is a new-generation Indian bank headquartered in Pune. The bank offers commercial, transactional and electronic banking products and services.
Lack of an intelligent marketing automation strategy ensured that they were unable to activate new Credit Card users within 75 days of receiving the same
High dependence on manual intervention caused such relevant campaigns to go out in an unplanned or sporadic manner
Absence of reliable campaign performance metrics ensured that they couldn’t measure the effectiveness of these marketing efforts
Netcore’s strategy
Netcore’s AI-powered omnichannel marketing automation suite empowered IndusInd Bank to:
Automate and deploy an early engagement Customer Lifecycle Management (CLCM) journey to address the key activation pain point
Power data-driven customer segmentation that allowed IndusInd Bank to target complex cohorts at fixed time intervals
Effectively engage with New-to-Bank customers with personalized communication, to activate them within the 75-day window
Research-backed resources to optimize your retention playbook