IndusInd Bank

Customer Engagement Product Experience Email Customer Data Platform Personalization Netcore Generative AI Messaging Channels
Journey Orchestration

Craft effective campaigns with our visual drag-and-drop tool

Multi-Channel Marketing

Engage with customers at scale across 9 channels

Dashboards Insights

Get answers to the what, how, why

Behavioral Analytics

Gauge your customers like you know them

Nudges & Walkthroughs

Direct users via nudges

A/B Testing

Low-code A/B tests for users

Feature Flags

Roll out instant segment features

User Onboarding & Activation

Build personalized context for users' optimal experience

Feedback

Build infinite user segments based on behavioral data & actions

Feature Adoption

Measure and analyze nudge-level impact with event-based reporting

Email API

Integrate in minutes. Deliver in seconds. We’re that fast!

Email Marketing

Build meaningful connections with highly personalized campaigns

AMP Email

Offer a website/app-like experience within your email

Unified Customer View

Unify data from multiple sources to get complete understanding of a customer

Activate Channel Marketing

Deliver cross-channel campaigns using our complete automated platform

Identity Resolution Cloud

Connect different customer identities scattered across multiple devices in real time

Product Recommendations

Use AI to predict & deliver 1:1 recommendations that convert

Content Personalization

Define rules to deliver dynamic & delightful web experiences

Channel Personalization

Extend personalized user experiences across your all channels

Search Personalization

Curate exceptional experiences

Dynamic Segmentation

Enhance ROI with live segments

Personalized Boutique

Unique personalized picks

AI Insights

Get intelligent game-changing insights that propels conversions and revenue

App Churn Prediction

Allow AI to help you predict app uninstalls & boost retention

AI-Led Image Recognition
System

Allow AI to give a complete analysis of your favourite product

App Push Notifications

Engage users seamlessly! No coding needed!

In-App Messages

Spark 'Aha' moments: Engage during app activity

Web Push Notifications

Engage customers with contextual web push

Web Messages

Engage active site visitors, supercharge your web messaging

Email

Craft beautiful emails, Target wisely, Time perfectly

SMS

Send concise, targeted texts to customer mobiles.

Voice

Connect with customers via automated voice calls

WhatsApp

Convert more: Utilize WhatsApp for power sales

Rich Communication
Services

Unlock the power of RCS messaging with Netcore

Challenges

Lack of an intelligent marketing automation strategy ensured that they were unable to activate new Credit Card users within 75 days of receiving the same

High dependence on manual intervention caused such relevant campaigns to go out in an unplanned or sporadic manner

Absence of reliable campaign performance metrics ensured that they couldn’t measure the effectiveness of these marketing efforts

Netcore’s strategy

Netcore’s AI-powered omnichannel marketing automation suite empowered IndusInd Bank to:

Automate and deploy an early engagement Customer Lifecycle Management (CLCM) journey to address the key activation pain point

Power data-driven customer segmentation that allowed IndusInd Bank to target complex cohorts at fixed time intervals

Effectively engage with New-to-Bank customers with personalized communication, to activate them within the 75-day window

How IndusInd Bank Credit Cards Achieved 75% Mobile App Activation in 75 Days

Challenges

Netcore’s strategy

Payfazz

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