Customer Acquisition Engagement Retention
73% of banking customers would be more excited if Google / Apple / Facebook / Amazon offered them financial services. The BFSI sector is being leapfrogged by these tech giants who have put personalization at the center of their business models.
BFSI brands too can deliver meaningful and powerful personalized customer experiences at scale by maximizing the use of their existing customer data and omnichannel interactions.
Embracing the ‘Flywheel – Omnichannel’ mindset will help them set the tone for 1:1 personalization.
Data-driven Personalization = Satisfied and Loyal Customers = Customer Retention
Owing to the foray of new technologies and a global uncertainty caused by COVID-19, it has become increasingly important for BFSI brands to quickly follow a digital led-recovery path. Digital transformation is far beyond just moving from traditional banking to a digital world. The concept of net banking and mobile banking have become standard requirements. The banking industry needs to see the ‘bigger picture’.
Let your customer know that you know them and that your message to them, or conversation with them, isn’t just a shot in the dark. It’s about something you thought would be relevant to them, which would help you build your credibility
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