Big basket

Big basket increases their click-through rates by 157% through predictive segmentation with Netcore's Customer Engagement

Key results
117% Increase
Uplift in email open rates
157% Increase
Increase in click-through rates
BigBasket is an Indian online grocery delivery service. The company primarily delivers grocery goods found in convenience stores, home essentials and food supplies to its customers.
Online Grocery
Solution Used:
Raman AI Engine, Netcore Customer Engagement


Bigbasket already had a streamlined email program. Their existing open and click-through rates were at par with the industry benchmarks. However, the company wanted to optimize their email ROI.

Bigbasket approached the Netcore Smartech team with two main objectives:

  • Reactivate their dormant user base.
  • Expand their reach to a more targeted audience.


Netcore’s Strategy

To help Bigbasket achieve its objectives, we begin with the content planning. We made three major changes to their email program:

  • Classified their users into different buckets
  • Used AI feature of predictive segmentation
  • Created content specific to each user bucket

Over the course of two periods where we compared the metrics, Bigbasket was delighted with more than a 100% increase overall.

To read more about the strategy, download the full case study report.

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