Bigbasket already had a streamlined email program. Their existing open and click-through rates were at par with the industry benchmarks. However, the company wanted to optimize their email ROI.
Bigbasket approached the Netcore Smartech team with two main objectives:
- Reactivate their dormant user base.
- Expand their reach to a more targeted audience.
To help Bigbasket achieve its objectives, we begin with the content planning. We made three major changes to their email program:
- Classified their users into different buckets
- Used AI feature of predictive segmentation
- Created content specific to each user bucket
Over the course of two periods where we compared the metrics, Bigbasket was delighted with more than a 100% increase overall.
To read more about the strategy, download the full case study report.