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Big basket increases their click-through rates by 157% through predictive segmentation with Netcore's Customer Engagement

Key results
117%
Uplift in email open rates
157%
Increase in click-through rates
Overview:
BigBasket is an Indian online grocery delivery service. The company primarily delivers grocery goods found in convenience stores, home essentials and food supplies to its customers.
Industry:
Online Grocery
Location:
India
Category:
Segmentation
Solution Used:
Raman AI Engine, Netcore Customer Engagement

Challenges

Bigbasket already had a streamlined email program. Their existing open and click-through rates were at par with the industry benchmarks. However, the company wanted to optimize their email ROI.

Bigbasket approached the Netcore Smartech team with two main objectives:

  • Reactivate their dormant user base.
  • Expand their reach to a more targeted audience.

 

Netcore’s Strategy

To help Bigbasket achieve its objectives, we begin with the content planning. We made three major changes to their email program:

  • Classified their users into different buckets
  • Used AI feature of predictive segmentation
  • Created content specific to each user bucket

Over the course of two periods where we compared the metrics, Bigbasket was delighted with more than a 100% increase overall.

To read more about the strategy, download the full case study report.

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