Big basket increases their click-through rates by 157% through predictive segmentation with Netcore's Customer Engagement

Challenges

Bigbasket already had a streamlined email program. Their existing open and click-through rates were at par with the industry benchmarks. However, the company wanted to optimize their email ROI.

Bigbasket approached the Netcore Smartech team with two main objectives:

• Reactivate their dormant user base.
• Expand their reach to a more targeted audience.

Netcore’s Strategy

To help Bigbasket achieve its objectives, we begin with the content planning. We made three major changes to their email program:

• Classified their users into different buckets
• Used AI feature of predictive segmentation
• Created content specific to each user bucket

Over the course of two periods where we compared the metrics, Bigbasket was delighted with more than a 100% increase overall.

To read more about the strategy, download the full case study report.