AJIO, India’s leading fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative. It is the leading fashion destination for handpicked, on-trend styles from across the world. Backed by JIO’s advanced internet infrastructure and Reliance Retail’s robust physical retail business, AJIO creates a differentiated e-commerce experience for India.
Industry:
Ecommerce
Location:
India
Category:
Split A/B testing and segmentation
Solution used:
Netcore’s AI-powered Email Delivery
Challenges
Ajio’s data management was operating in silos with data for promotional email communication and triggered communication in different systems.
The primary challenges were
Solution
Study and analyze engagement:
Netcore carried out a detailed study of Ajio’s dashboard and deep-dive into customer preferences based on engagement.
Identify the critical segments:
Identifying segments based on customer activity and their affinity for opening the emails was the next step.
Scale-up volumes the right way:
Netcore also identified the changes needed in the execution pattern and created custom strategies to scale up Ajio’s database to maximize the outreach.
Enhance the customer experience:
Netcore suggested creative changes that heightened the customers’ receptiveness to the brand’s marketing communications.
