AJIO sees a staggering 139% lift in Email Engagement through Netcore’s CE Platform and C.R.E.D-based consulting.

Key Results
139% Up Arrow Green
Uplift in engagement
115% Up Arrow Green
Uplift in sessions


AJIO, India’s leading fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative.  It is the leading fashion destination for handpicked, on-trend styles from across the world. Backed by JIO’s advanced internet infrastructure and Reliance Retail’s robust physical retail business, AJIO creates a differentiated e-commerce experience for India.



Split A/B testing and segmentation

Solution used:
Netcore’s AI-powered Email Delivery


Ajio’s data management was operating in silos with data for promotional email communication and triggered communication in different systems. 

The primary challenges were

  • Achieving a higher rate of inboxing
  • Enhancing engagement and conversions
  • Building upon a data-driven strategy


Study and analyze engagement: 

Netcore carried out a detailed study of Ajio’s dashboard and deep-dive into customer preferences based on engagement.

Identify the critical segments: 

Identifying segments based on customer activity and their affinity for opening the emails was the next step.

Scale-up volumes the right way: 

Netcore also identified the changes needed in the execution pattern and created custom strategies to scale up Ajio’s database to maximize the outreach. 

Enhance the customer experience: 

Netcore suggested creative changes that heightened the customers’ receptiveness to the brand’s marketing communications.

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