Customer data platform
There was a lot of misinformation circulating around when the pandemic was announced. 1mg wanted to take this opportunity to clear the air and offer the most accurate information to all its customer.
They had two objectives:
We planned out the steps to achieve 1mg’s objectives in the shortest possible time.
While working with the 1mg team, we helped deliver accurate medical information about COVID-19 to over 300,000+ users from their lists and observed a near 200% increase in user engagement!
To read more about the strategy, download the full case study report.