Customer data platform
Why do you need this ebook?
With the increasing number of B2C mobile apps, all it takes is a click for app users to switch to other apps, the moment they stop finding value in your app. For your app to truly grow and build a solid foundation of loyal paying customers, retention should be on your radar.
There’s a lot that goes behind driving a sound retention strategy. From understanding critical actions users need to take on the app that gets them closer to the aha moment, the frequency of app usage to tracking the right metrics to measure retention success to actually devising winning strategies that help retain users for a longer time – this ebook has it all!