We have been seeing a lot of myths on personalization doing rounds in the marketing circle. There seems to be a lot of confusion around the implementation, its suitability, scalability, and more. Everyone seems to have different answers or versions of the truth about how personalization works. This confusion persists even among those using personalization – which, sadly, doesn’t allow them to reap the full benefits of it.
Post-reading this Ebook, you will be able to demystify:
Check out the Ebook to understand why personalization is not just about having your customer’s first name in your emails or newsletters. It begins by understanding your user’s behavior signals – the pages they visit the most, the device they use, the frequency of their visits, their real-time behavior, and many more.
