Top 5 futuristic innovations in AMP interactive emails
Written by
Kanika Sreen
Kanika Sreen
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Top 5 futuristic innovations in AMP interactive emails

Published : June 21, 2023

Keeping the audience hooked via emails is tough. What is tougher is developing compelling customer-centric campaigns that demand constant innovation. Fierce competition adds pressure to the conceptualization and implementation of such campaigns.

In times like these, you need AMP emails to come out winning. They bring interactivity inside the inbox, providing a unique and highly engaging user experience. AMP emails can do almost everything that a website or app can do.

Netcore leads the way in AMP emails and invests significant effort and resources. It innovates new-age interactive emails that engage the audience like never before.

Here are the top 5 futuristic innovations in AMP interactive emails from Netcore.

1. Payments inside emails

AMP not only enables shopping carts within emails but also facilitates instant and secure payments inside them. In-mail payments enrich the user experience, speeding up conversions and skyrocketing your ROI.

Payments within emails - Netcore Cloud

2. AMP in transactional emails

AMP helps you do much more than just relay information via transactional emails. You can now collect star ratings, NPS ratings, customer feedback, zero-party data, etc., right within your transactional emails.

AMP in Transactional Emails - Netcore Cloud

3. AMPlets in email footers

AMPlets in footers are the fastest way to ‘amp up’ your emails. Include everything from banner ads to games in the footers. AMPlets are easy to implement, allow experimentation at scale, and boost user engagement.

AMPlets in email footers - Netcore Cloud

4. Generative AI in emails

Did you know that you can use generative AI in emails for interaction? Build an AI-powered chatbot within your email to engage users. They can ask questions, chat, get replies, generate ideas, etc., inside your emails.

Plan your perfect trip with AI - Netcore Cloud

5. Shopify integrated emails

Connect your Shopify store with the Netcore AMP ecosystem to send interactive emails. Send product catalogs, shopping carts, payments, and more inside emails across touchpoints in the customer journey. Track every user action taken inside AMP emails with direct data sync to your Shopify store.

Making life easier for customers with AMP interactive emails is a proven way to increase in-mail engagement and conversion. Innovative brands at Netcore have experienced unprecedented levels of growth in customer engagement – up to a whopping 1900%.

Feel like exploring more such proven AMP email strategies? Netcore can guide you in the right direction for achieving quick and impressive results.

We are leaders in the email deliverability and transactional email space, and the world’s most recommended ESP, as per G2.com. For the second year in a row, Netcore received the highest overall customer rating as a customers’ choice in the 2022 Gartner Peer Insights’ ‘Voice of the Customer’ Report.

We were also recognized as “Ahead of the curve at applying AI to marketer workflow” as per The Forrester Wave™: Email Marketing Service Providers Report 2022.

Connect with us to understand how you can benefit from our expertise and experience – we send over 20 billion emails a month on behalf of 6500+ businesses across 40 countries.

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Written By: Kanika Sreen
Kanika Sreen
Assistant Manager - Content Strategist