Top 10 benefits of using interactive AMP emails in marketing
Written by
Jasmine Handa

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Top 10 benefits of using interactive AMP emails in marketing

Published : May 10, 2023

As marketers, we are always looking for new ways to engage with our audience and increase conversions. One effective way to achieve this is through interactive AMP emails. AMP, or Accelerated Mobile Pages, is a technology developed by Google that allows for faster loading times and enhanced interactivity on mobile devices. By utilizing AMP technology in your emails, you can create a more engaging and personalized experience for your subscribers, leading to increased click-through rates and conversions.

In this article, we explore the top 10 benefits of using interactive AMP emails in your marketing campaigns and how they can help you stand out from the competition.

Improved user experience

The first benefit of using interactive AMP emails is that they provide a better user experience for your subscribers. With AMP technology, emails load instantly and offer a smooth, interactive experience. It means that subscribers are more likely to engage with your content and take the desired action, whether it’s making a purchase or filling out a form.

Increased click-through rates

Another benefit of using interactive AMP emails is that they can help increase your click-through rates. By offering interactive features such as image carousels, accordions, and quizzes, you can entice subscribers to engage with your content and take action. This increased engagement can translate into direct actions that move them along the conversion funnel.

Enhanced personalization

Personalization is key to a successful email marketing campaign, and AMP technology makes it easier than ever to create personalized content. With interactive AMP emails, you can use dynamic content to tailor your message to each subscriber’s interests and behavior. This creates a strong affinity in the minds of the users for the brand and ultimately, more conversions.

Standing out in the clutter

In a crowded inbox, it can be challenging to set yourself apart from the competition. However, by utilizing interactive AMP emails, you can create a more visually appealing and engaging email that is more likely to capture your subscriber’s attention. Visual emphasis results in better brand recognition, recall, and purchases.

Innovative user interactions

AMP for email has several first-of-its-kind applications. AMP emails fetch data from backend servers and display updated information every time users open their email. This can be a great advantage and used to show live information on the status of a package delivery, availability of tickets or hotel rooms, current stock prices, sports scores in real time, etc. directly within the AMP email.

Analytics with insights

Another significant benefit of using interactive AMP emails is their ability to track and analyze user behavior. With AMP technology, you can track how subscribers interact with your emails, including how long they spend on each section and which elements they engage with the most. This data can be used to optimize future campaigns and increase your overall conversion rate.

Improved mobile responsiveness

With more and more people accessing their email on mobile devices, it’s crucial to ensure that your emails are mobile-responsive. AMP technology can help you achieve this by optimizing your emails with a cleaner layout and faster loading for mobile devices. Users will be sure to appreciate the smoother, more interactive experience. 

Better accessibility

Accessibility is an essential aspect of email marketing, and AMP technology can help you create more accessible emails. With features like alt text for images and enhanced keyboard navigation, you can ensure that your emails are accessible to all subscribers, including those with disabilities.

Integration with other marketing channels

Another benefit of using interactive AMP emails is that they can be integrated with other marketing channels, such as social media, SMS, and other push notifications. This can help you create a cohesive and consistent brand experience for your subscribers across all channels, leading to increased brand recognition and conversions.

Increased return on investment

Ultimately, the goal of any marketing campaign is to increase the ROI, and using interactive AMP emails can help you achieve this. By creating an end-to-end buying experience for your subscribers within the inbox, you can minimize user drop-offs. The longer users stay within your email and engage with it, the higher the chances of their conversion.


To summarize, using interactive AMP emails in your marketing campaigns provides numerous benefits, including improved user experience, increased conversion rates, hyper-personalization, standing out from the competition, and actionable insights based on analytics. If you want to stay ahead of the curve and take your email marketing to the next level, consider adopting interactive AMP emails in your next campaign.

Feel like giving AMP emails a try or want to know more about them? Our AMP email experts are ready to consult and help you achieve your specific KPIs and email marketing goals.

50+ top-notch brands, such as  Asian Paints, MakeMyTrip, and MoneyTap, across industries partner with the Netcore AI-powered email platform to roll out AMP emails and boost their ROI. We have sent more than a billion AMP emails across 200+ highly successful campaigns.

Netcore makes creating AMP emails easy. You can even design custom use cases on your own using the Netcore no-code, drag-and-drop editor in just three clicks.

Connect with us to understand how you can benefit from our expertise and experience – we send over 20 billion emails a month on behalf of 6500+ businesses across 20 countries.

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Written By: Jasmine Handa