The only 10 blogs you need to ace the email marketing game
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The only 10 blogs you need to ace the email marketing game

Published : August 1, 2023 | Updated : April 25, 2024

If your goal is to achieve expertise and success in any professional domain, this is your mantra: never stop learning.

We will talk about 10 people and their email marketing blogs. These pioneers and tech gurus regularly publish actionable insights on succeeding with email marketing.

Follow and read these blogs (listed alphabetically) to learn how to make email marketing fetch a fantastic ROI.

Al Iverson

Al Iverson’s blog reveals and revolves around best practices for email marketing, deliverability, technology, and authentication. Al writes shell scripts himself, so he’s the man who’ll take you through what SPF, DKIM, DMARC, and BIMI really mean. He also uses Linux/Unis every day, so the man knows his tech.

Chad S. White

Chad S. White, the head of Research at Oracle Marketing Consulting, runs this incredible blog. He tries to break down and simplify up-to-date best practices of email marketing. He often goes deep into strategies and tactics that improve deliverability, customer loyalty, and of course, conversions from email.

This blog has been around for 10 years, so it (along with its author) is a veteran in the game. This is where you get data you can count on. Additionally, if you’re a new marketer, you will find Chad’s ‘Glossary of Email Marketing Terms’ and ‘Examples’ invaluable.

Dela Quist

Dela Quist and his team help clients with running cutting-edge email marketing campaigns. His blog and Twitter posts discuss email strategy, analytics, tracking, messaging, copywriting, email templates, optimization tactics, funnel building, and more. He also posts frequently, so you’ll stay updated with information that keeps you ahead of the competition.

Jeanne Jennings

Jeanne has long been acknowledged as a global expert in the email marketing arena. She is Founder and Chief Strategist for her consultancy firm, Email Optimization Shop. She helps companies transform their email (and other digital marketing) efforts to earn more revenue and get positive customer attention. Needless to say, her blog is pure gold.

She is the Programming Chair of the annual Email Innovations Summit (USA) and the General Manager of Only Influencers, a pioneering community for email marketing professionals. Last but not least, Jeanne is an adjunct professor at Georgetown University, teaching digital marketing at the graduate level.

Justine Jordan

Justine has spent a long time in leadership roles at places like Litmus, Help Scout, and ExactTarget, now Salesforce Marketing Cloud. In her own words, she has “worked in, with, and around email for the majority of my career, played an influential role in the formation of the community, and ran the world’s only conference for email designers and developers.”

Look for the Stories section on her blog because that is where she shares her hard-earned industry wisdom.

Matthew Vernhout

Matthew is two decades old in the industry, so he knows what he is talking about. He has a background in privacy and network operation, so he is the man you go to for an in-depth understanding of ISP policies, email authentication, deliverability, and legal requirements.

He often speaks at conferences on topics like digital privacy, anti-spam legislation, email security, and more. He is also a published author (yes, the book is about the same topic) and is active in multiple related organizations – Coalition Against Unsolicited Commercial Email (CAUCE), the Email Experience Council, and the AuthIndicators working group (BIMIGroup). His blog is where you go to keep up with the data security mandates that affect your email marketing goals.

Rajesh Jain

Rajesh pioneered Asia’s dotcom revolution and founded Netcore Cloud, a globally leading AI/ML-powered marketing automation and customer engagement platform. He regularly publishes email marketing and customer engagement technology articles on his blog.

He is also the visionary of Email 2.0, a revolutionary concept that comprises email innovations like the Hooked Score, AMP, EMS, Atomic Rewards, and Progency. Rajesh’s latest book, ‘Start-Up to Proficorn,’ reflects a successful serial tech entrepreneur’s journey. It offers a roadmap for entrepreneurs to build lucrative businesses without external funding.

Really Good Emails

It’s right in the name. This blog provides valuable information on creating really good emails – one that stands out in crowded inboxes and gets people to open them. The site also has a set of interviews with ‘Email Experts,’ which are case studies about successful email marketing projects and accomplishments across brands.

Steve and Laura Atkins

This August 1, 2023 was founded by Steve and Laura Atkins back in 2001. They were among the first in the industry to offer strategic advice for email delivery and management, which means they are pioneers in their field. Currently, they work with brands for email marketing consultations as well as for the actual email service providers used to send emails.

Given their depth and range of experience, Steve and Laura’s blog is a treasure trove of email marketing intelligence.


Yespo offers advanced omnichannel marketing solutions to boost business efficiency for its clients. While they are not solely focused on email, their blog does have articles about email marketing that proffer real value to readers.

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Written By: Netcore Cloud
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