Imagine this: you’ve crafted the perfect push notification — a compelling message, a strong call-to-action, and a well-timed delivery window. But despite your efforts, a significant portion of your audience never receives it. Frustrating, isn’t it? This is the reality many marketers face, with push notifications failing to deliver due to technical and device-level barriers.
Enter push amplification — a game-changing technology designed to tackle these challenges head-on. With Netcore’s Smart Push, you can ensure that your notifications cut through barriers, reach users in real-time, and drive measurable engagement and ROI. Notifications are a great way to engage with your audience across various devices.
Let’s explore the ‘why’, ‘what’, and ‘how’ of push amplification, complete with real-world examples to bring the concept to life.
Why do push notifications go undelivered?
Despite the popularity of push notifications, two major factors contribute to their undelivered status:
1. Device-Specific Issues:
- Many Android devices implement aggressive battery-saving modes, throttling background activities like push notifications. For example, brands like Xiaomi and Vivo employ custom OS layers that severely restrict notifications.
- Use Case: A leading e-commerce app noticed a 25% drop in push notification delivery rates among Android users, impacting flash sale participation. Device restrictions were identified as the primary culprit.
2. Network Constraints:
- Poor or intermittent internet connections, particularly in emerging markets, can delay or block push notifications entirely.
- Use Case: A ride-hailing app operating in rural areas struggled to send real-time trip updates due to unstable network connectivity.
What is push amplification?
Push amplification is a technology that ensures your notifications bypass device and network restrictions, delivering messages effectively to end users.
Netcore’s Smart Push enhances this technology by:
- Leveraging multiple delivery mechanisms.
- Reattempting failed deliveries in real-time.
- Optimizing delivery routes for maximum efficiency.
EaseMyTrip leveraged Netcore’s Push Amplification technology to address delivery challenges and enhance customer engagement. By implementing Smart Push, they achieved a remarkable 40% uplift in push notification delivery rates. This improvement translated into increased app sessions and boosted overall customer retention. The solution also ensured that time-sensitive offers and updates reached users seamlessly, enhancing their experience and driving higher conversions. Netcore’s robust approach made EaseMyTrip’s communication strategy more effective and ROI-driven.
For more details, check the full success story.
How does push amplification work?
1. Monitoring and Detection:
- The system continuously monitors undelivered notifications, identifying the cause of delivery failures (e.g., network, token expiry).
- Example: A travel app’s weather alert notifications were failing on certain devices. Monitoring revealed restrictive OEM settings as the root cause.
2. Alternative Delivery Routes:
- Smart Push uses fallback mechanisms like Firebase Cloud Messaging (FCM) and custom SDKs to reroute undelivered notifications.
3. Real-Time Retries:
- Missed notifications are automatically retried, ensuring high success rates.
- Example: A food delivery app’s promo campaign saw a 30% uplift in engagement by successfully retrying notifications within 15 minutes of initial failure.
4. Actionable Insights:
- Detailed analytics offer transparency, enabling marketers to refine targeting and delivery strategies.
3 Stages of Push Amplification
1. Smart Push’s Stage 1 – Push Amplification
First, there is the traditional push amplification where Smart Push identifies devices that haven’t received notifications and triggers a notification to them.
Android OS: After seamless integration, every elaborate push notification campaign that you run for your app is pushed to your selected audiences from Netcore Cloud’s servers through either the GCM or FCM gateway.
There will be devices on which your campaign gets delivered, and there will be Chinese OEM devices on which delivery might fail. The SDK then makes a network call to a specific Netcore Cloud API that in-turn pushes all those non-delivered notifications to the user.
Apple iOS: For Apple devices, your relevant notification campaigns are pushed to your selected user segments from Netcore Cloud’s servers through the APNS gateway.
In the event of non-delivery at the device level, a similar network call is made to the specific Netcore Cloud API. Based upon the response received, it renders all those undelivered push notifications for that particular user.
Stage 1 will boost your delivery rates by 10 – 15%
2. Smart Push’s Stage 2 – Delivery Boosters
Secondly, we’ve added delivery boosters which have the potential to deliver notifications to 100% of your active users. To put it simply, they fetch and schedule your push notifications ahead of time. So even if your users are offline, have network issues, or are on airplane mode, your notification will get delivered provided they’ve been active on your app beforehand. So for your active users, it will be hard to find anyone who hasn’t gotten your notification.
Stage 3 will boost your delivery rates by 7 – 10%.
3. Smart Push’s Stage 3 – The Secret Sauce
And finally, we’ve our own delivery secret sauce. Netcore’s dedicated push notification deliverability experts. We’ve been known as the best in the email space for years. So we took that expertise and transferred it to the push notifications division. The deliverability team spent thousands of hours experimenting, innovating, and implementing ingenious hacks on every level of the push notification funnel. Their efforts have further squeezed another undeniable advantage.
Stage 3 will boost your delivery rates by 10 – 15%.
The Fallout
Android OS: Netcore Cloud’s Smart Push Amplification technology will eventually help you boost campaign delivery rates by over 45% on these smartphones. Additionally, the battery life of your users’ devices is not greatly affected through these protocols.
Android devices running on Marshmallow and above end up consuming less than 1% of battery life due to the high degree of device optimisation.
Apple iOS: Similarly, this feature allows you to boost push notification delivery rates by over 45%.
The battery life in question is also expended to an extent of less than 1% as the processor gets utilised only when your app is relaunched.
All in all, Netcore Cloud’s Push Amplification lays the foundation for you to get the most out of your mobile user engagement strategy, one carefully created AI-powered hyper-personalised campaign at a time.
The Smart Push technology will give you a delivery boost of at least 45%. And we’ve already seen successes.
To top it off, combine Smart Push with our engagement mechanisms powered by Co-Marketer will super charge your engagement as well. Staying on brand, Netcore Cloud will help you deliver to more customers, and engage with them better than anyone else in the market.
Types of Push Notification
Mobile app notifications serve diverse purposes, each designed to engage users in unique ways. Here are the key types:
1. Transactional Notifications
- Definition: Notifications triggered by user actions or app events, such as purchase confirmations, password reset alerts, or delivery updates.
- Example: A food delivery app notifying users that their order is on the way.
- Value: Ensures users receive critical, time-sensitive updates, boosting trust.
2. Promotional Notifications
- Definition: Messages aimed at promoting offers, discounts, or seasonal campaigns.
- Example: An e-commerce app sending notifications about flash sales or personalized product recommendations.
- Value: Drives user engagement and increases sales by leveraging exclusivity and urgency.
3. Reminder Notifications
- Definition: Alerts reminding users of upcoming events, actions, or deadlines.
- Example: A fitness app reminding users to complete their daily step goal.
- Value: Encourages consistent app engagement and habit formation.
4. Informational Notifications
- Definition: Updates or announcements providing general information, like news updates or app feature rollouts.
- Example: A news app pushing breaking news alerts.
- Value: Keeps users informed and promotes app stickiness by adding value.
5. Inactivity Notifications
- Definition: Messages sent to re-engage inactive users and reduce churn.
- Example: A streaming platform sending a “You missed this” notification to prompt returning.
- Value: Rekindles interest in the app and improves retention rates.
Benefits of high push notification delivery rates
Achieving exceptional delivery rates unlocks several advantages:
1. Increased Engagement:
- Timely notifications resonate with users, leading to higher click-through rates (CTR).
- Example: A fitness app’s “workout reminder” notifications achieved a 70% CTR post-implementation of Smart Push.
2. Higher Conversion Rates:
- More delivered notifications mean more opportunities to convert users.
- Example: An online retailer’s cart recovery campaign doubled conversion rates after resolving delivery issues using push amplification.
3. Improved Retention:
- Consistent communication fosters loyalty, reducing app churn.
- Example: A banking app’s daily tips feature retained 20% more users by ensuring reliable delivery.
4. Enhanced Campaign ROI:
- Better delivery maximizes the effectiveness of your marketing budget.
5. Data-Driven Decisions:
- Smart Push provides actionable metrics, enabling precise campaign optimization.
Conclusion
Push notifications revolutionize user engagement, but only if they reach their intended audience. With Netcore Cloud’s Push Notifications, powered by advanced push amplification technology, you can overcome common barriers, ensuring exceptional delivery rates and driving impactful results.
Success stories across industries demonstrate the transformative power of Push Notifications. From doubling campaign ROI to boosting user retention, the possibilities are endless. Ready to elevate your push notification strategy? Visit Netcore Cloud today and experience the difference.
