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8 min read
Top 10 feature adoption strategies for B2C mobile apps
Implementing feature adoption strategies is crucial for any website or mobi...
Dhruv Pandya
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7 min read
How to drive app growth with product-led experimentation
Great apps are the results of great experiments. Product managers of winnin...
Surya Panicker
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6 min read
7 Best practices for driving app user engagement
According to eMarketer research, 88% of mobile time is spent on apps....
Mariam Hazrat
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5 min read
21 best nudges & walkthroughs use cases for OTT apps
The way users consume content has changed drastically with the pandemic onl...
Mariam Hazrat
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8 min read
The Martechno Beat: Product-led growth lessons from the Product Growth Owner at India’s fintech leader, Razorpay, and Co-founder of GrowthX
In the new world order, the only constant is the changing consumption habit...
Lakshmi Gandham
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7 min read
4 Killer Psychological Hacks to make Users Fall In Love with Your App
What if there was a way to find out what goes in the back of your usersR...
Surya Panicker
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6 min read
Ah :-( se Aha :-D Tak! Your App User’s Journey to their aha moment with nudges!
We’ve all had our experiences with apps where we either go ‘Oh wow!’ ...
Mariam Hazrat
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6 min read
5 Cognitive Biases to design for User Onboarding & Activation
Did you know that ~75% of users who download an app or start using a produc...
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10 min read
The Martechno Beat: Product-led Growth Lessons from India’s Leading Digital Ledger Platform, Khatabook
With increasing access to smartphones and internet across Tier 2 and Tier 3...
Mariam Hazrat
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8 min read
The Habit Loop: Key to Building Habit-Forming App Experiences
Our daily habits become the root of all our actions throughout the day. The...
Dhruv Pandya
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6 min read
How Interactive Walkthroughs and Nudges can help you Address almost all of your App Woes
Interactive walkthroughs and nudges have succeeded to change the way end-us...
Ratna Sehgal
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7 min read
Contextual Walkthroughs: Your Stepping Stone to Great App User Onboarding
Haven’t most of us downloaded apps with a lot of excitement, only to be d...
Mariam Hazrat
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